Industry Marketing Nalebuff Process 
Harvard Business Review
MARCH 12, 2012
The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger. Stakeholders are scrutinizing the ways companies deliver value to consumers. The other 70 percent winds up in landfills.
Harvard Business Review
FEBRUARY 10, 2014
It turns out, where there is money to be made, self-interest prevails, thus trumping cooperation in the process. The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. As management professors Adam M. Brandbenburger and Barry J.
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