Influence Innovation Marketing Storytelling 
The Horizons Tracker
MARCH 10, 2020
Innovation is broadly portrayed as a positive thing, but the very act of disruption can often create as many losers as winners, especially in the immediate aftermath of the disruption where the winners gain a larger share of the pie, and the losers see dwindling returns. market however, things weren’t quite so straightforward.
Jesse Lyn Stoner Blog
JULY 8, 2013
My insight on the topic is based on the corporate storytelling work I do on transformational leaderships as well as storytelling for influence and engagement. You see, in storytelling, as noted by Aristotle, there must be logos (logic), ethos (ethics, credibility, values) and pathos (emotions).
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Kevin Eikenberry
OCTOBER 11, 2010
But first here’s an important side note: If you are thinking “This isn’t for me, I’m not a storyteller,&# forget it! As a leader remember tapping into people’s emotions will help to influence or persuade them. She listened for the storyteller’s point. Stories build connections. Thanks Kevin!
Kevin Eikenberry
OCTOBER 25, 2010
Radical Management, though not succinctly defined by the author, is an approach to leadership and management that leads to greater job satisfaction, higher productivity, client delight and continuous innovation. The book’s subtitle accurately describes, as it should, what you can expect from this great read.
Strategy Driven
JUNE 13, 2024
In the dynamic world of marketing, content remains king. Developing a robust content marketing strategy can significantly enhance how you connect with your audience, increase engagement, and ultimately drive sales. Here are some tips to help you strengthen your content marketing strategy and achieve better results.
Harvard Business Review
JULY 15, 2014
Given how fashionable storytelling is today, you’d think every market-centered company would have a person like this on staff to manage the collective memory of its brand. You could think of this role as a “corporate historian,” “official archivist,” or “chief storyteller,” but I prefer “folklorist.”
Harvard Business Review
JUNE 4, 2018
Thoughtfully managed, recommendations can prove far more valuable to marketers than for the customers they ostensibly serve. Recommendation engines not only generate useful data for analyzing customer desires; they can be harnessed to make tactical and strategic recommendations for marketers. Data-Driven Marketing.
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