Rich Gee Group

APRIL 13, 2023

In his seminal book, "Influence: The Psychology of Persuasion," Dr. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process. Marketers often capitalize on this principle through free samples or discounts, making customers feel obligated to purchase.

Influence 195

Influence Cialdini Books Ethics 195

Let's Grow Leaders

OCTOBER 13, 2022

In this episode veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority. Tap into the tools we discuss to improve your influence, sales and overall perspective on selling your expertise.

Leadership 435

Leadership Tactics Influence Banking 435

N2Growth Blog

APRIL 30, 2024

EQ, in a nutshell, underpins effective leadership, shaping workplace dynamics and directly influencing productivity, morale, and overall success. We live in an era of digital connectivity, where businesses must adapt swiftly to changing market trends and shifting customer expectations.

Emotional Intelligence 413

Emotional Intelligence Self-aware Leadership Morale 413

Leading Blog

SEPTEMBER 2, 2019

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. As a consumer, the challenge is to understand how this technology is influencing us.

Brand 304

Brand Forrester Advertising Influence 304

Strategy Driven

MARCH 2, 2024

Social media marketing. As for getting it right with social media, there’s one tactic that has emerged as a powerful weapon: influencer marketing. This is evidenced by the following statistic : In 2023, over 80% of marketers had a budget dedicated solely to influencer marketing.

Influence 83

Influence Media Marketing Strategy 83

Let's Grow Leaders

MAY 15, 2023

As you seed the ground for easier collaboration, influence, and trust, one of the best things you can do is get to know the people you work with at a human level. Here’s an example of this one in use: “It sounds like you’re really frustrated with the lack of response from marketing and that’s sapping your motivation.

Power 585

Power Project Open-book Survey 585

N2Growth Blog

MARCH 5, 2024

By collaborating closely with senior management on strategic initiatives, such a board offers a unique viewpoint that can significantly influence the company’s direction. It promises to enrich the organization’s cultural fabric and offer a competitive edge in understanding and engaging with the market.

Organization 417

Organization Fashion Innovation Retail 417

N2Growth Blog

APRIL 25, 2024

External factors such as economic oscillations, market volatility, and industry disruptions drastically impact succession strategies. Evaluating the current market scenario, company status, and anticipated future changes is central to this process.

Uncertainty 442

Uncertainty Planning Succession Long-term 442

Women on Business

JANUARY 23, 2024

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Influence 100

Influence Marketing Media 100

The Horizons Tracker

JANUARY 23, 2024

A fresh study from Duke University’s Fuqua School of Business sheds light on intriguing dynamics within the labor market strategies of businesses. Influencing pay Their findings showed that companies known for being high-quality (vertical) tend to pay their workers less money.

Reputation 119

Reputation Brand Influence Marketing Strategy 119

Let's Grow Leaders

OCTOBER 29, 2021

In this episode, David Giersdorf, a former senior executive in the global cruise, travel, and marketing services industry, gives the roadmap for leading through disruption. 45:12 – Why patience and perspective are critical if you want to persuade and influence others. It’s not always what you think.

Travel 444

Travel Uncertainty Globalization Resistance 444

Let's Grow Leaders

MAY 1, 2020

In this wide-ranging interview, David and David discuss how to rapidly make effective leadership decisions, how to keep your ego from derailing your influence and effectiveness, a three-step process to quickly work through strong emotions and find a productive response, techniques […].

Sports 298

Sports Magazine Influence CEO 298

N2Growth Blog

JUNE 12, 2024

The CCO often serves as a crucial bridge between a company’s day-to-day operations and long-term goals, offering valuable insights that influence its direction. The CCO offers strategic guidance to the marketing team, aligning its tactics with the organization’s overarching business objectives.

CRM 221

CRM Crisis Management Crisis Trends 221

The Horizons Tracker

SEPTEMBER 26, 2023

The business literature is awash with stories of companies failing to adapt successfully to new entrants into their market. Research from Georgia State University explores how the response companies make to such competition is influenced by the way it handles interactions with customers.

Influence 122

Influence Organization Metrics Technology 122

The Horizons Tracker

DECEMBER 26, 2023

Research from Rensselaer explores how peers can influence the choices students make in terms of their careers. They highlight how IT managers are often crucial in terms of areas such as marketing, strategy, and project management. “If a student has no IT experience, however, IT peers ameliorate this effect to a certain degree.”

Career 119

Career Influence Information Technology Marketing Strategy 119

The Horizons Tracker

OCTOBER 9, 2022

This highlights a robust secondary market for innovation, yet research from the Stanford Graduate School of Business suggests that this market is often overlooked when we think of innovation. The secondary market for innovation. Spillover markets. It’s a spillover story,” they explain.

Marketing 126

Marketing Innovation Efficiency Technology 126

N2Growth Blog

DECEMBER 8, 2023

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

Trends 374

Trends Business Model Execution Marketing 374

N2Growth Blog

APRIL 11, 2024

The fast pace of technological advancements, business growth, and market changes demands technology leaders to possess agility in thought that enables them to anticipate changes before they occur. As they tackle complex challenges, leaders must demonstrate the capacity to think critically, analyze situations, and develop effective solutions.

Technology 435

Technology Industry Innovation Learning-by-Doing 435

N2Growth Blog

MAY 24, 2024

Distinguishing the Traits of Successful Revenue Leaders In a competitive market, revenue leaders play vital roles, often exerting influence across the entire organizational hierarchy. One of the most important qualities is a profound understanding of market dynamics and customer needs.

Leadership 221

Leadership Trends Agility Objective 221

Strategy Driven

JUNE 13, 2024

In the dynamic world of marketing, content remains king. Developing a robust content marketing strategy can significantly enhance how you connect with your audience, increase engagement, and ultimately drive sales. Here are some tips to help you strengthen your content marketing strategy and achieve better results.

Marketing Strategy 109

Marketing Strategy Content Marketing Strategy 109

Let's Grow Leaders

OCTOBER 17, 2022

And, you can’t script influence. For example: “It sounds like you’re really frustrated with the lack of response from marketing and that’s sapping your motivation. One of the best ways to have more influence and impact is with words that move you from discussion to action. Do I have that right?”.

Power 564

Power Active Listening Follow-up Course 564

Let's Grow Leaders

NOVEMBER 8, 2024

Whether you’re part of a small or large business, Mark’s insights on fostering a healthier workplace culture and practicing human-centered marketing will resonate with anyone looking to make a positive impact through their work. 28:15] Explore Mark’s unique approach to marketing that’s centered on empathy and respect.

Leadership 234

Leadership Customer Loyalty Loyalty Tactics 234

Lead Change Blog

JULY 29, 2020

Join Weaving Influence CEO, Becky Robinson, August 4 at 1:00 PM (ET) to explore your marketing strategy. If you have limited time and resources, you may wonder how to best invest your energy and resources in marketing your book or business.

Webinar 277

Webinar Development Delegation Marketing Strategy 277

N2Growth Blog

JANUARY 6, 2024

This level of operational efficiency, as facilitated by N2Growth’s services, aids businesses in market competitiveness and long-term growth. It was a testament to the quality of candidates that N2Growth’s COO search can attract and how they influence an organization’s performance metrics.

COO 374

COO Chief Operating Officer Efficiency Operations 374

Strategy Driven

APRIL 18, 2024

Digital marketing strategies require several alternatives to optimize their effectiveness. Social Media Marketing Any company that isn’t using social media is missing out on a ton of revenue. Starting a social media marketing campaign is easy, with a lot less resources required than other methods.

Marketing 105

Marketing Affiliate Marketing Advertising Audience 105

N2Growth Blog

NOVEMBER 5, 2024

Interim executives , by virtue of their varied experiences and networks, bring diverse perspectives to the table, influencing decision-making. Leveraging a thorough understanding of international markets and harnessing technology, they overcome geographic boundaries and accelerate hiring.

Execution 374

Execution Trends Diversity Emotional Intelligence 374

Let's Grow Leaders

OCTOBER 18, 2024

Handle it well and you’ll build trust and influence. For example: “It sounds like you’re really frustrated with the lack of response from marketing and that’s sapping your motivation. It’s conflict, a disagreement, or a clash of personalities. Do I have that right?”

Team 552

Team How To Follow-up Power 552

Let's Grow Leaders

OCTOBER 25, 2021

If you want a manager to think like an entrepreneur, find ways to give them both influence and authority. (In This could be a project, a market, and group of customers, or even a group of emerging leaders to develop. In general, try never to give responsibility without authority.)

Entrepreneur 521

Entrepreneur Team P&L How To 521

Career Advancement

JUNE 15, 2020

Most people can’t understand it without having someone to translate it and make recommendations for how it should influence organizational direction. Emotional intelligence will also make them more persuasive to high-level leaders, clients, and peers, expanding their sphere of influence within all of those groups.

Skills 330

Skills Emotional Intelligence Creativity Types of Knowledge 330

N2Growth Blog

JANUARY 11, 2024

Expanded Market Opportunities: Coopetition opens doors to new markets and customer segments that might have been difficult to reach individually. By collaborating with competitors, companies can combine their strengths to penetrate untapped markets, address customer needs more effectively, and ultimately drive growth.

Power 259

Power Cooper Learning Curve Objective 259

Strategy Driven

AUGUST 7, 2024

Whether it’s Christmas, Black Friday, or summer sales, planning a marketing campaign for these special times can make a huge difference. In this article, we’ll explore some simple and effective strategies to help you create successful seasonal marketing campaigns for your eCommerce store.

Marketing 94

Marketing Discount Audience Advertising 94

N2Growth Blog

SEPTEMBER 13, 2024

Whether expanding into new markets, managing crises, or driving innovation , they bring insight and clarity, combining data with intuition. The Impact of CEO Decisions on Company Culture A CEO’s influence runs deep, shaping the culture and spirit of the entire organization.

CEO 221

CEO Company Customer Loyalty Chief Executive Officer 221

N2Growth Blog

JUNE 6, 2024

This top-level team holds significant decision-making power and deeply influences the company’s trajectory by formulating, implementing, and overseeing long-term strategy to establish sustainable growth for the organization. This helps businesses to stay competitive, achieve sustainable growth, and adapt to market changes effectively.

Chief Financial Officer 221

Chief Financial Officer Chief Operating Officer Chief Executive Officer Leadership 221

Leading Blog

DECEMBER 4, 2019

T HE CHICK-FIL-A corporate purpose statement goes like this: To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A. The stewardship idea guides their marketing. Marketing is about more than transactions. It’s about relationships.

Meyer 235

Meyer Collins Influence Long-term 235

The Horizons Tracker

NOVEMBER 23, 2023

Customer perceptions “We looked at a number of things that could influence customers when they delegate some of their decisions to AI,” the researchers explain. Additionally, it offers comprehensive data analysis capabilities, enabling operators to leverage customer information to bolster their marketing initiatives.

Hotels 124

Hotels Influence Ethics GDP 124

Sales Wolf Blog

DECEMBER 8, 2024

This skill goes well beyond intuition; it combines experience, strategic insight, and an acute awareness of market dynamics, customer behaviors, and organizational pressures. Leaders with this ability anticipate how today's choices will influence tomorrow's outcomes, enabling them to balance immediate needs with long-term goals.

Skills 207

Skills Trends Long-term Uncertainty 207

N2Growth Blog

NOVEMBER 15, 2024

Understanding the Role of a Chief Commercial Officer The Chief Commercial Officer stands at the intersection of market opportunity and organizational capability. Entrusted with driving commercial strategy, this leader leverages company resources to maximize market impact and revenue growth. Leadership qualities are paramount.

Execution 221

Execution Metrics Marketing Uncertainty 221