Influence Marketing Operations Storytelling 
Decker Communication
AUGUST 30, 2023
You are pressured with the minutiae of the day; operating daily in response to market demands, you tend to think in facts, tasks, concepts, numbers, etc. The very nature of communicating data makes it implicitly challenging to gain and hold attention at precisely the moment you need to engage and influence your team.
Strategy Driven
AUGUST 22, 2023
Learn to Influence by Storytelling One of the most fundamental tasks of a leader is to influence people within the organization to accomplish the company’s goals. This strategy can be implemented by storytelling. Steve Jobs, founder of the multi-million company Apple , was great at using stories to inspire action.
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Next Level Blog
APRIL 4, 2023
That’s a starting point for senior leaders, but, for them, leading like an ambassador is much more like operating as if they were an actual ambassador to another country. For instance, I was talking recently with a woman who has recently been promoted to the senior most customer facing position in her geographic market in the U.S.
Jesse Lyn Stoner Blog
JULY 8, 2013
My insight on the topic is based on the corporate storytelling work I do on transformational leaderships as well as storytelling for influence and engagement. You see, in storytelling, as noted by Aristotle, there must be logos (logic), ethos (ethics, credibility, values) and pathos (emotions). Future perfect tense.
CO2
APRIL 1, 2022
Generation Z , which includes anyone born between 1997 and 2012, influences your business more each day as the generation enters the workforce and its purchasing power increases. Gen Z is already responsible for $29 billion in purchasing power and more than $333 billion in influence. For example, high purpose companies experience: 14.1%
CO2
APRIL 1, 2022
Generation Z , which includes anyone born between 1997 and 2012, influences your business more each day as the generation enters the workforce and its purchasing power increases. Gen Z is already responsible for $29 billion in purchasing power and more than $333 billion in influence. higher operating profitability.
Harvard Business Review
OCTOBER 12, 2018
By 2017 it was operating in over 190 countries, and today close to 73 million of its some 130 million subscribers are outside the U.S. It also must face a diverse set of national regulatory restrictions, such as those that limit what content can be made available in local markets. Netflix did not try to enter all markets at once.
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