Strategy Driven

JULY 13, 2011

While you can find numerous books focused on the topic of corporate finance, few offer the type of information managers need to help them make important decisions day in and day out. It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures.

ROIC 62

ROIC Balanced Scorecard Metrics McKinsey 62

Ask Atma

JANUARY 2, 2011

And the Fundaments of managing by objectives : Cascading of organizational goals and objectives, (For example, a top level goal of increasing sales by 20% over a defined period may require a bottom level goal of increasing marketing effectiveness or marketing coverage in order to reach the sales set.). Enhance customer service.

Management 40

Management CRM Objective Human Resources 40

Harvard Business Review

JULY 30, 2013

Therefore, the CIO''s role must shift from protecting and defending the status quo to embracing and extending new innovative capabilities. The old way was information management; the new way is information intelligence. The fact is that the ability to innovate has never been more possible and has never happened faster.

CIO 10

CIO Innovation Technology Wireless 10

Harvard Business Review

NOVEMBER 7, 2012

Alfred Rappaport's article, " Stock Market Signals to Managers ," in the November-December 1987 issue of the Harvard Business Review, provides managers with a clear method for understanding how price reflects the market's expectations about the company's future financial performance.

Price 8

Price Analysis Cost of Capital Disruptive Innovation 8

Harvard Business Review

AUGUST 5, 2013

A pharmaceuticals company we''ve been studying decided to deploy more than 20,000 iPads and other mobile devices to the global sales force to improve its engagement with doctors in emerging and developed markets. Today''s CIO Needs to Be the Chief Innovation Officer. IT management Information & technology'

Organization 9

Organization CIO Compliance CRM 9

Harvard Business Review

MAY 23, 2013

Marketing professionals have learned the hard way that no matter what they do or do not plan to do with consumer information, privacy matters. In part, that''s because marketing has always been something of a black art. One way or the other, marketing executives should keep a close eye on how the Google Glass story plays out.

Morale 8

Morale Learning-by-Doing Technology Marketing 8

Harvard Business Review

MARCH 31, 2017

Ash Gupta is President of Global Credit Risk and Information Management at American Express, and Guy Peri is Chief Data Officer and Vice President of Information Technology at P&G. Their fundamentally sound innovation practices provide a foundation for evolution. Augmentation, not automation.

Supply Chain 8

Supply Chain Technology System Advertising 8