A Practical Guide for Marketers Who Want to Use GenAI
Harvard Business Review
DECEMBER 11, 2023
But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether. In fact, a promising way to navigate this is a nuanced approach for which marketers systematically identify areas to experiment with generative AI and areas to wait-and-see.
Let's personalize your content