Harvard Business Review

DECEMBER 11, 2023

But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether. In fact, a promising way to navigate this is a nuanced approach for which marketers systematically identify areas to experiment with generative AI and areas to wait-and-see.

Marketing 28

Marketing Article Information Management Information 28

Harvard Business Review

FEBRUARY 1, 2022

How one company created a “universal commercial engine” to replace both divisions.

B2B 21

B2B Marketing Engineering Company 21

Harvard Business Review

MAY 18, 2011

While the technology giant's second-quarter revenue increased by 3%, its relatively new CEO, Leo Apotheker, was forced to lower the forecast for revenue for the fiscal year. He blamed the Japan earthquake, the anemic PC market, and a troubled services organization. The technology market is the epitome of creative destruction.

Software 14

Software Technology Intellectual Capital Marketing 14

Harvard Business Review

MAY 20, 2011

Fast forward four years and LinkedIn is a public company with a market cap of more than $9 billion and revenues of about $400 million. LinkedIn didn't create the very quiet tech market it was born into, but it definitely benefited from it. It stuck with its target market. How Technology Leaders Turn Chance into Success.

IPO 15

IPO Advertising Business Model Marketing 15

Harvard Business Review

JANUARY 11, 2011

These include: Vastly improved information systems: While electronic medical records are getting most of the media attention, the bigger breakthrough will be wireless and seamless information management of all facets of the hospital — medication, staff utilization and location, equipment availability, and more.

Six Sigma 15

Six Sigma Health Care Transportation Wireless 15

Harvard Business Review

JANUARY 11, 2011

But Brennan opened the door on some current management difficulties at the $3 billion information management company he runs. But he believes that too many of his managers still operate in a " command-and-control reflex."

Delegation 15

Delegation Self-aware Drucker Middle Management 15

Harvard Business Review

JUNE 7, 2017

Management teams often assume they can leapfrog best practices for basic data analytics by going directly to adopting artificial intelligence and other advanced technologies. So how can companies tell if they are really ready for AI and other advanced technologies? Automating basic processes.

Company 13

Company Telecommunications Retail Supply Chain 13

Harvard Business Review

AUGUST 5, 2013

A pharmaceuticals company we''ve been studying decided to deploy more than 20,000 iPads and other mobile devices to the global sales force to improve its engagement with doctors in emerging and developed markets. For new investments this is about managing organizational change and driving use of information. the IT function).

Organization 8

Organization CIO Compliance CRM 8

Harvard Business Review

JULY 30, 2013

As game-changing technologies transform every business process, they also give us the ability to create new products and services that were impossible just a few years ago. The old way was about technology-centricity; the new way is about technology-empowered business strategies. Transformation Drivers.

CIO 8

CIO Innovation Technology Wireless 8

Harvard Business Review

MAY 23, 2013

Marketing professionals have learned the hard way that no matter what they do or do not plan to do with consumer information, privacy matters. In part, that''s because marketing has always been something of a black art. New laws aimed at specific technologies, however, are the worst possible outcome. In the U.S.,

Morale 8

Morale Learning-by-Doing Technology Marketing 8

Harvard Business Review

MARCH 31, 2017

There is a tendency with any new technology to believe that it requires new management approaches, new organizational structures, and entirely new personnel. That impression is widespread with cognitive technologies — which comprises a range of approaches in artificial intelligence (AI), machine learning, and deep learning.

Supply Chain 8

Supply Chain Technology System Advertising 8

Harvard Business Review

OCTOBER 30, 2018

Arthur Nielsen, market research pioneer and founder of the Nielsen Corporation, once said , “The price of light is less than the cost of darkness.” To cope with the shortfall in market supply, companies need to better leverage their existing talent. Westend61/Getty Images. Make the data usable.

Team 8

Team Compliance Supply Chain Competitive Advantage 8

Harvard Business Review

JULY 31, 2015

This “island mentality” is surprisingly prevalent among talented, seasoned managers. The paradox is that companies spend millions acquiring competitive or market “intelligence” from armies of vendors and deploy the latest technology disseminating the information internally.

Competitive Intelligence 8

Competitive Intelligence Company Drucker Review 8

Harvard Business Review

JUNE 24, 2015

In a visionary setting, firms win by being the first to create a new market or to disrupt an existing one. Tata Consultancy Services, the India-based information technology (IT) services and solutions company, operates in an environment it can neither predict nor change.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

MAY 1, 2023

Takeaways from a survey of more than 800 customer service reps.

Survey 18

Survey Wireless Information Management Information 18

Harvard Business Review

MAY 4, 2017

These must qualify as “specialty occupations,” which typically require a bachelor’s degree (or the equivalent) and are found in fields such as science, engineering, information technology, medicine, and business. on H-1B visas, boost the economy by increasing innovation, productivity, and sometimes even employment.

Outsourcing 9

Outsourcing Engineering Skills Information Technology 9