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A Tale of Leadership, Marketing and Blogging from Debbie Laskey

Eric Jacobson

For the past 15 years, I have relied on Debbie Laskey’s Blog for expert leadership guidance and always interesting insights into marketing best practices and recaps of marketing trends. What are some of your leadership takeaways that you learned from the participants in those two series? Third, create a strategy for content."

Blog 65
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StrategyDriven Enterprises Partners with Xen Wireless to Form StrategyDriven Analytics, a Utility Industry Asset Management Blind Benchmarking Service

Strategy Driven

StrategyDriven Enterprises LLC and Xen Wireless form StrategyDriven Analytics to provide utility industry executives and managers with asset management program benchmarking data supporting operational and investment decisions and fleet and individual plant performance assessments. Online and Outage Work Management.

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Help Reluctant Employees Put Analytic Tools to Work

Harvard Business Review

A property-and-casualty insurance company, for instance, knew that business customers who invested in risk management were longer tenured and more profitable than others. Eventually, participants became convinced that the model outputs matched their experience and intuition. They involve marketing in the rollout.

Tools 10
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Why Are We Still Classifying Companies by Industry?

Harvard Business Review

Over the past five years, Apple and Google have made significant moves in the automotive, healthcare, media, and smart home markets, among many others. They have expanded far beyond the “Information Technology” tag attached to them by GICS. It’s not an industry in itself.

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Marketing’s New Digital Role Is Shortchanging IT

Harvard Business Review

But if accounting once led to widespread computerization, marketing is leading today’s digital revolution. And it’s the marketing department that’s become the central repository. Marketing finds itself in the vanguard because it stands to gain the most from digitization.

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We Need Both Networks and Communities

Harvard Business Review

Marshall McLuhan wrote famously about the “global village,” created by new information technologies. In the traditional village, you chatted with your neighbor at the local market, face-to-face: this was the heart of community. Drucker Forum 2015: Managing in the Digital Age. It sure does.

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A Board Director's Perspective on What IT Has to Get Right

Harvard Business Review

DIG is responsible for emerging technology, collaboration methods and technology (e.g., online idea markets), the center of expertise for innovation support, and analysis across the enterprise. Participating in Strategy Formulation. IT management Information & technology' IT Doesn''t Matter (to CEOs).