Remove Information Technology Remove Marketing Remove Open-book
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Pattern Recognition

Coaching Tip

This pattern can be shaped into a realized action plan, thanks to the time, teamwork, open minds, and creativity. Very large companies in the information technology industry, like IBM, are successfully moving from product-driven to services-driven businesses. John Agno: Ask the Coach (ebook or paperback editions).

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0511 | Larry Downes: Full Transcript

LDRLB

I’ve really enjoyed that for this book. Talk about some of the ideas that kind of led you both to wanting to write this book, and then we’ll get into what this term big bang disruption means. We’re glad to hear that you thought the article worked as an entire book. LARRY: Sure. Thank you, by the way.

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Reversing the Decline in Big Ideas

Harvard Business Review

Ever thought air mattresses in living rooms would grow into a billion dollar company that would take on the vacation rental market and the hotel industry? Billion-dollar companies do not happen if the founding team is not extremely well suited to the market (now called " founder/market fit "). I know many smart investors didn't.

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Reversing the Decline in Big Ideas

Harvard Business Review

Ever thought air mattresses in living rooms would grow into a billion dollar company that would take on the vacation rental market and the hotel industry? Billion-dollar companies do not happen if the founding team is not extremely well suited to the market (now called " founder/market fit "). I know many smart investors didn't.

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Information Wants to Be Shared

Harvard Business Review

When the band, the xx , wanted to promote their latest album they chose a unique marketing strategy. Many information or content providers, as I'll term them, see themselves as the Node Zero in marketing their content. A book publisher, for example, puts out a book and then manages who receives copies.

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From Zipcar to the Sharing Economy

Harvard Business Review

True, they pioneered the creative use of technology to open up flexible new ways of renting a car. Instead, they could leverage new information technologies to reengineer, reorganize and radically streamline their production and service delivery.

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The Buzz on Green Business in China

Harvard Business Review

The Ministry of Commerce was showing how some companies "have made use of technology to.promote a low-carbon economy and environmental protection." The Ministry of Industry and Information Technologys pavilion will demonstrate "industrial energy savings and the comprehensive use of resources." And on and on. And on and on.

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