Leading Blog

JANUARY 27, 2012

Sonnenberg believes that leaders who have a jaded view of intangible assets will never make the commitment required to reap their full potential. An innovative and creative environment and mindset that reinvents itself every day.

Management 285

Management Intangible Assets Critical Success Factor Open-book 285

Innovation Excellence

APRIL 26, 2022

GUEST POST from Diana Porumboiu The value of intangible assets in organizations is nowadays five times greater than the one of tangible assets. In fact, 84% of value in S&P companies is currently represented by intangible assets, like intellectual property, … Continue reading →

Tacit Knowledge 98

Tacit Knowledge Intangible Assets Innovation Organization 98

Harvard Business Review

JULY 3, 2015

Today, however, by exploiting new digital technologies, firms like Apple, Lending Club, and AirBnB have made customer co-creation of value central to their business models and in doing so now rank among the world’s most innovative and valuable firms. Evaluate your leadership team’s openness to co-creation as well.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

JUNE 16, 2011

So it is with most breakthrough innovations and banner financial years. Interestingly, intangible assets are all the rage these days on Wall Street. There is no line on the balance sheet for "ability to innovate" or "skill at managing brand." If ego and time allow, the list can be quite long.

Intangible Assets 16

Intangible Assets Analysis Pharmaceuticals Innovation 16