Innovation Intangible Assets Leadership 
Harvard Business Review
JUNE 16, 2011
So it is with most breakthrough innovations and banner financial years. Interestingly, intangible assets are all the rage these days on Wall Street. There is no line on the balance sheet for "ability to innovate" or "skill at managing brand." If ego and time allow, the list can be quite long.
Leading Blog
JANUARY 27, 2012
Sonnenberg believes that leaders who have a jaded view of intangible assets will never make the commitment required to reap their full potential. An innovative and creative environment and mindset that reinvents itself every day.
Harvard Business Review
JULY 3, 2015
Today, however, by exploiting new digital technologies, firms like Apple, Lending Club, and AirBnB have made customer co-creation of value central to their business models and in doing so now rank among the world’s most innovative and valuable firms. Evaluate your leadership team’s openness to co-creation as well.
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