Why Investors Who Bought Groupon's IPO May Be Disappointed
Harvard Business Review
NOVEMBER 7, 2011
As a price strategy consultant, it's common for managers and sales people to enthusiastically pitch me on a strategy of "let's get them in the door with a big discount, they'll love our product or service, and then return to pay full price." These sites have a unique opportunity to morph into innovative digital versions of Sunday circulars.
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