The Eight Phases of Brand Love
Harvard Business Review
FEBRUARY 11, 2014
When entrepreneur Janie Hoffman launched Mamma Chia, a unique health beverage comprised of chia seeds floating in a jello-like texture, she knew she would have to educate the consumer. As the brand and consumer relationship matures, it is essential to “keep the spark” going by rejuvenating the relationship through innovation and news.
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