The Horizons Tracker

FEBRUARY 4, 2025

A new study from the Kellogg School offers a different view, borrowing an idea from psychology popularized by Daniel Kahnemans book Thinking, Fast and Slow. While marketers have long understood the value of nudging consumers toward certain choices, economists have generally assumed that people make the best possible decisions.

Price 70

Price Kahneman System Cost 70

Innovation Excellence

APRIL 20, 2020

COVID19 will change the way we behave, conduct business, and indeed how we innovate for years to come. But how can the innovation community help nudge us in that direction in the face of inevitable economic and social challenges? The good news is that without tough problems, we wouldn’t need innovation, so this is an opportunity.

Innovation 73

Innovation Supply Chain Crisis Short-term 73

Innovation Excellence

JULY 3, 2020

Daniel Kahneman encompassed this philosophy perfectly when he said, “It’s easy to strive for perfection when you are never bored” (Opening credits, audiobook exclusive). You would be hard-pressed to find someone who has never written down a to-do list on a scrap of paper, and the market for task management software is steadily growing.

Productivity 76

Productivity Products Kahneman Team 76

Harvard Business Review

NOVEMBER 10, 2011

The most punishing innovations, they argued, were the ones that were easy to dismiss at first blush — simple, affordable solutions that took root outside the mainstream market. Yet, the innovator's dilemma persists. Capital markets is one explanation. That's not to say that there haven't been success stories.

Innovation 15

Innovation Disruptive Innovation Christensen Kahneman 15

Harvard Business Review

FEBRUARY 29, 2012

This idea of prospect theory, developed by Tversky and Kahneman and reported in a classic 1979 article (for which the Nobel prize was awarded) demonstrated that individuals do not make decisions rationally by selecting options with the highest expected value, because they are risk-averse and 'losses loom larger than gains.'.

Kahneman 16

Kahneman Tversky Company Innovation 16

Harvard Business Review

AUGUST 14, 2018

However, they have all failed in China, the world’s largest digital market. Google, for example, has succeeded in dominating many foreign markets that have radically different political systems and cultures (including Indonesia, Thailand, and Saudi Arabia). market on China. market on China.

Competitive Advantage 14

Competitive Advantage Business Model Technology Marketing 14

Harvard Business Review

SEPTEMBER 19, 2011

It's inspired by the coming together of disparate disciplines including positive psychology, welfare economics, hedonomics, neuroscience, and marketing, For a long time there have been counter-intuitive signs leading Nobel prize winners like Amartya Sen, Jospeh Stigliz and Dan Kahneman, to question the meaning of prosperity.

Company 15

Company Kahneman Long-term Brand 15