The Horizons Tracker

NOVEMBER 7, 2024

It’s a problem known in behavioral economics as an example of “dual system theory”, which was famously demonstrated by Daniel Kahneman’s fast and slow forms of thinking. It’s an extremely popular thought experiment, precisely because so many people default to $10, despite that clearly being the incorrect answer.

Kahneman 65

Kahneman Participative Cost Analysis 65

Harvard Business Review

NOVEMBER 10, 2011

The most punishing innovations, they argued, were the ones that were easy to dismiss at first blush — simple, affordable solutions that took root outside the mainstream market. Yet, the innovator's dilemma persists. Capital markets is one explanation. That's not to say that there haven't been success stories.

Innovation 15

Innovation Disruptive Innovation Christensen Kahneman 15

Harvard Business Review

FEBRUARY 29, 2012

This idea of prospect theory, developed by Tversky and Kahneman and reported in a classic 1979 article (for which the Nobel prize was awarded) demonstrated that individuals do not make decisions rationally by selecting options with the highest expected value, because they are risk-averse and 'losses loom larger than gains.'.

Kahneman 15

Kahneman Tversky Company Innovation 15

Harvard Business Review

AUGUST 14, 2018

However, they have all failed in China, the world’s largest digital market. Google, for example, has succeeded in dominating many foreign markets that have radically different political systems and cultures (including Indonesia, Thailand, and Saudi Arabia). market on China. market on China.

Competitive Advantage 11

Competitive Advantage Business Model Technology Marketing 11

Harvard Business Review

JUNE 18, 2018

When Apple CEO Steve Jobs approached AT&T about partnering on a new kind of mobile phone — a touchscreen computer that would fit in your pocket — Apple had no expertise in the mobile market. Daniel Kahneman, the 2002 Nobel prize laureate and psychologist, has said that if he had a magic wand, he’d eliminate it.

Stephenson 11

Stephenson Kahneman CEO Commitment 11

Harvard Business Review

JULY 9, 2014

Marketing experiments that might have cost hundreds of thousands of dollars in 1995 might cost a couple of hundred dollars in 2015; maybe less. Everyone online can—if they want to make the effort—become an amateur Asch , Skinner , Zimbardo , Pavlov , Ariely , Kahneman and/or Vernon Smith. Ethics Information & technology Innovation'

Ethics 8

Ethics Zimbardo Kahneman Explicit Knowledge 8

Harvard Business Review

DECEMBER 19, 2012

Behavioral economists like Dan Ariely and Nobel laureate economist Daniel Kahneman would say the framing of survey questions reflects a desire to capture what's most important or detect emergent pathologies. The marketers reexamined all their data and started spending more time with Japanese mothers. Were they being petty?

Kahneman 9

Kahneman Survey Brand Efficiency 9