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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

The focus of innovation within high-tech and new-age companies is the product itself; once these companies carve out product differentiation, they call on marketing for the sizzle that sells the steak. Airlines, cable providers, telecommunication firms, and credit card companies promise customer service every day. Few deliver it.

Marketing 257
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How Companies Succeed By Engaging Radically With Society

Eric Jacobson

To achieve " connected leadership " you must: Map your world -- Analyze stakeholders as precisely as your customers, understand trends and discontinuitites, and quantify the value at stake from external relationships. People’s tools of communication and organization—from smartphones to social media—are more powerful than ever before.

Company 50
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Multicultural Leadership Starts from Within

Harvard Business Review

As new technologies in social media, transportation, and telecommunications bring us closer together, it's more critical than ever for organizations to recruit, develop, and retain multicultural leaders who can skillfully navigate both the opportunities and challenges of a more connected world. The world is getting smaller.

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The Rise of the Not-So-Experienced CEO

Harvard Business Review

We have reviewed hundreds of corporate announcements and websites, interviewed numerous leadership experts, and conducted an analysis of CEO changes and successions over the past five years at S&P 500 and Global 100 companies. Through this effort, we have observed certain characteristics of this emerging trend.

CEO 13
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Is HR Too Important to Be Left to HR?

Harvard Business Review

Take over responsibility and leadership. Take over responsibility and leadership. But it must be HR that decides how things are done, based on the professional knowledge and insights only HR people will have. To all HR people: be proud about the responsibility you have — or should have. Most companies need a strong HR.

CIO 15
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The Buzz on Green Business in China

Harvard Business Review

The theme of the big event was "Technology-led Transition and Innovation-driven Development," which sounds broad. I wrote a couple of months ago about Chinas leadership in the clean tech race , but at the macro level. The theme of the big event was "Technology-led Transition and Innovation-driven Development," which sounds broad.

NGO 15
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Artisans Must Balance the Books

Harvard Business Review

Harvard Business Review Cart My Account Downloads Explore Today on HBR Blogs Magazine Books Authors Store Harvard Business School Topics Change Management Competition Innovation Leadership Strategy Skills Emotional Intelligence Managing Yourself Measuring Business Performance Project Management Strategy Execution Industries Finance & Insurance (..)

Books 14