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More Than a Buzzword: Let’s Be Honest About Diversity and Inclusion

N2Growth Blog

Most of us are likely familiar with Simon Sinek’s Golden Circle model , which posits that a company’s ‘ why ’ is its most significant differentiator in the market. The reality is that diversity and inclusion is a crucial ingredient for creating a workplace that fosters a culture of leadership and healthy employee engagement.

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People Do Business With You…But Why?

Women on Business

According to author and thought leader Simon Sinek, people buy the “why.” In this TED video , Sinek explains what he believes to be the reason for Apple’s constant innovations and their repeated successes. By Maribeth Kuzmeski Why do people do business with you? Is it because of WHAT you do or is it because of WHY you do it?