Innovation Leadership Reis 
In the CEO Afterlife
APRIL 1, 2012
Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches.
Rajesh Setty
JULY 16, 2013
Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company. How do you do this?
Harvard Business Review
FEBRUARY 25, 2014
IBM is a well-known example of an organization that harnesses inspiration with innovation jams that crowdsource the best ideas from the wisdom of crowds. Finally, companies such as outdoor retailer REI combine social listening with real-time engagement to build human-scale dialogues on the path to loyalty and advocacy.
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