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Using Underdog Narratives To Motivate Teams

The Horizons Tracker

The use of underdog narratives is a popular leadership tactic that has been proven effective in motivating teams and organizations. Leaders in various industries, such as telecommunications and sports, often employ these narratives to create a compelling story of overcoming adversity and achieving success against the odds.

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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

The focus of innovation within high-tech and new-age companies is the product itself; once these companies carve out product differentiation, they call on marketing for the sizzle that sells the steak. Airlines, cable providers, telecommunication firms, and credit card companies promise customer service every day. Few deliver it.

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Expanding Our Capabilities in the L&D Space – A Dialogue with Alex D’Eath, Chief Delivery Officer

Experience to Lead

Virtual programs with a major telecommunications firm in Malaysia. Rather than using a standard story and leadership framework, we specifically addressed their setbacks to ensure their current and future success. With customizable programs and innovate mindsets, we persevere through hardship to empower leaders’ success.

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Retain Your Top Performers

Marshall Goldsmith

Innovative high-technology corporations are currently paying employees large bonuses to recruit top talent. The CEO of a leading telecommunications company recently embarked on an innovative approach. Employee Engagement Leadership' The rise in the influence of the knowledge worker. .

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Intrapreneurship in "Social" Business

Mills Scofield

Having lived in and with off-the-grid communities in Latin America, in Nicaragua and Colombia, I had seen and felt the impact of low Internet and basic telecommunications access, especially when it comes to communicating with potential employers. First is the bandwidth to test out new ideas and to maintain a constant stream of innovation.

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The Danger of Denial

Marshall Goldsmith

In the 1980s, I appeared on a videotape that was widely distributed as part of a leadership development course for IBM managers. All I had to do was look at the path of technological innovation and make a reasonable guess. After losing billions of dollars, the IBM board woke up and decided to get new leadership.

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Practicing Patience and Faith

Persuasive Powerhouse

We so need more innovative leaders like you to inspire these top talents! I work for a telecommunications company and occasionally I’m in the field dressing fiber optic cable in cabinet. Mary Jo Asmus A former executive in a Fortune 100 company, I own and operate a leadership solutions firm called Aspire Collaborative Services.

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