In the CEO Afterlife

APRIL 1, 2012

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. Today, Monster Beverage keeps chugging along at a phenomenal 30% annual growth rate.

Trout 249

Trout Reis Sports Brand 249

Miles Anthony Smith

AUGUST 7, 2018

29 Leadership Experts Share Their Top 19 Leadership Competencies & Behaviors for Success (Plus Leaderboard) It seems that the world has a lack of leadership these days, doesn’t it? Why does poor leadership seem to be such an epidemic in government, business, and nonprofits?

Leadership 102

Leadership Self-aware Learning-by-Doing Open-book 102

Lead on Purpose

OCTOBER 23, 2009

Without trust, you get nowhere.&# – Jack Trout “Everything in marketing points to the reality that the profitable companies are those that have earned the confidence of their public. Filed under: Integrity , Leadership , Trust Tagged: | collaboration , commerce , confidence , credibility , Speed of Trust , Stephen M.R.

Succession 154

Succession Covey Trout Godin 154