N2Growth Blog

APRIL 29, 2021

We are witnessing the creation of an entirely new paradigm, a fierce wave of technological innovation boosting generations of new businesses and business leaders. The pace of technological applications and innovations has increased significantly in recent years. Innovation is doing new things.” – Theodore Levitt.

Technology 269

Technology Innovation Levitt Supply Chain 269

Joseph Lalonde

MARCH 14, 2018

Michael Levitt, CEO of BreakfastLeadership.com. He could have attributed their success to more advanced technology, better marketing, or thinking differently. is a Senior Consultant with NextMove and Partner at Innovation Partners International and author of Conversations Worth Having. his response was very telling.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

JULY 11, 2011

It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Its impact as a concept has weighed on generations of innovators: it's hard to imagine marketing malpractice without this antecedent. This post is part of the HBR Insight Center Marketing That Works.

Levitt 13

Levitt Marketing Library Maturity 13

Harvard Business Review

OCTOBER 18, 2016

In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” ” Other attempts to adapt to Apple’s innovations, such as the Zune mp3 player, didn’t gain traction either.

Company 8

Company Levitt Succession Agility 8

Harvard Business Review

JANUARY 26, 2015

While working with a huge Russian hydrocarbon company in Texas last year, our innovation conversation quickly zeroed in on customers. Then one of the engineering executives, a fracking enthusiast and unconventional extraction technologies champion, spoke up. The unhappy innovation inference? The room went quiet.

Disruptive Innovation 8

Disruptive Innovation Levitt Tourism Incentives 8

Harvard Business Review

OCTOBER 11, 2012

It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. Richard Tedlow, Giants of Enterprise: Seven Business Innovators and the Empires They Built. Covey, The Seven Habits of Highly Effective People.

Books 22

Books Cialdini Christensen Collins 22

Harvard Business Review

MAY 5, 2016

Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” They see disrupted incumbents from retail, finance, health care, transportation, professional services, and manufacturing requiring radical restructuring of assets, productivity , and innovation.

Levitt 8

Levitt Disaggregation Kaizen Call Center 8