The Barriers Big Companies Face When They Try to Act Like Lean Startups
Harvard Business Review
AUGUST 16, 2016
When my publication, Innovation Leader, surveyed 170 executives who work in R&D, strategy, and new product development roles at large public companies, we found that 82% said they’ve already deployed some elements of the lean startup approach. ’ Sometimes you need to be reminded of that.” There are two reasons for that.
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