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Breakthroughs in human brain research (using conventional experimental psychology research in addition to relatively new technologies like CT scans and magnetic resonance imaging) are revealing new insights about cognitive processes. Management by objectives is a far more limited mental schema than management by aspiration.
And the Fundaments of managing by objectives : Cascading of organizational goals and objectives, (For example, a top level goal of increasing sales by 20% over a defined period may require a bottom level goal of increasing marketing effectiveness or marketing coverage in order to reach the sales set.). Measurable. Achievable.
Yet, according to Donald Sull’s research in the March issue of HBR, almost half of top executives cannot connect the dots between their company’s strategic priorities; and two out of three middle managers say they simply do not understand their strategic direction. This is a subtle, but important nuance.
One of the most sacred texts in the business world is Peter Drucker’s classic, The Practice of Management , which introduced the concept of “ management by objectives ” (MBO). ” Most modern managers take this as a given. Of course, reprogramming people and organizations is no easy feat.
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