Harvard Business Review

JUNE 26, 2012

Innovation can be stifled — even snuffed out — by normal business processes. To start off the project, I asked senior managers to see some data and to speak to the employees getting the work done. Circular discussions with management on how to increase forecasts ensued. The numbers need to be checked (and rechecked).

Innovation 14

Innovation Budgeting Market Segmentation Bottom-up 14

Harvard Business Review

APRIL 19, 2011

Unlike other countries in Latin America, such as Mexico, Peruvians have learnt to innovate on shoestring budgets. The process starts by acknowledging that perceptions of value differ according to the target market segment and geographical location. Doing that will make all the difference.

Innovation 15

Innovation Market Segmentation Price Fashion 15

Harvard Business Review

MARCH 20, 2013

Digital disruption has clearly been one of the major catalysts for this change, but less has been said about how the transformation is a prime example of open innovation , a focus of my research for many years. What it takes to make the successful shift to open innovation is always an important theme in our discussions.

Innovation 15

Innovation Advertising Market Segmentation Brand 15

Harvard Business Review

JUNE 20, 2013

At its core, reverse innovation describes solutions adopted first in poorer, emerging nations that subsequently—and disruptively—find a market in richer, developed nations. But can reverse innovation be relevant in the world of high-technology? Disruptive innovation India'

Technology 11

Technology Innovation CRM Retail 11

Harvard Business Review

APRIL 4, 2017

But too often CEOs find themselves stuck in what I call an innovation plateau. A main indicator of how widespread this plateau has become is the decline in corporate investment in R&D, the invisible infrastructure that supports true innovation. Innovation Strategy: Timing and Scope. Efficiency is not innovation.

Innovation 10

Innovation Market Segmentation GDP Competitive Advantage 10

Harvard Business Review

APRIL 9, 2018

” It’s important to distinguish between different types of innovation, and the responses they require by firms. In a recent publication in the Journal of Product Innovation, we undertook a systematic review of 40 years (1975 to 2016) of innovation research. This may happen in two ways.

Disruptive Innovation 12

Disruptive Innovation Innovation Business Model Human Capital 12

Harvard Business Review

NOVEMBER 10, 2015

After a long and successful run, the theory of disruptive innovation has come under attack of late. In a recent Sloan Management Review article, Dartmouth professor Andrew King asked “ How Useful Is the Theory of Disruptive Innovation? Disruptive innovation is a parsimonious theory that explains many business failures.

Disruptive Innovation 8

Disruptive Innovation Innovation Christensen Henderson 8

Harvard Business Review

APRIL 22, 2011

While we often measure and manage the latest "what" in business — the leaf — the thing that creates high performance growth is the underlying "how" — the river. My point is that when you have a culture of innovation, people stay, products ship, and performance sizzles. So how would they keep that innovation on track?

Micromanagement 15

Micromanagement Open-book Parcell Innovation 15

Harvard Business Review

MARCH 20, 2013

Digital disruption has clearly been one of the major catalysts for this change, but less has been said about how the transformation is a prime example of open innovation , a focus of my research for many years. What it takes to make the successful shift to open innovation is always an important theme in our discussions.

Innovation 8

Innovation Advertising Market Segmentation Brand 8

Harvard Business Review

SEPTEMBER 21, 2011

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). Abstract thinking is useful for early stages of innovation. When you think about any situation, you can focus your thinking on abstract aspects or specific details.

Word of Mouth Marketing 15

Word of Mouth Marketing Transportation Market Segmentation Advertising 15

Harvard Business Review

MARCH 22, 2011

HP had grown so large, to about $30 billion in sales, that Barnholt and other senior managers felt pinched to reach their double-digit growth goals. To launch HP's big new businesses, the company's managers took rigorously logical steps. They then researched and analyzed the markets, segmented them, and developed products.

Ries 13

Ries Agility Market Segmentation Christensen 13

Harvard Business Review

DECEMBER 22, 2010

As Nike's Senior Portfolio Manager Adam Day says, "The global development sector had overlooked the enormous potential of investing in adolescent girls to reduce global poverty. The Nike Foundation also leans on its expertise in innovation and scale to find solutions to poverty, while keeping its operations separate from the business.

Core Competence 15

Core Competence Market Segmentation Globalization Reputation 15

Harvard Business Review

SEPTEMBER 6, 2017

The strategic underpinnings of most companies’ workforce plans should change dramatically as a result of technological innovation. Digital transformation, the industrial internet, advanced analytics, artificial intelligence, robotics, machine learning, and a plethora of other innovations are fundamentally changing the nature of work.

Company 13

Company Insurance Engineering Software 13

Harvard Business Review

MARCH 9, 2011

Based on surveys my colleagues at Gartner and I have conducted over the past several years, mainstream adopters of IT solutions across a widening array of market segments are rapidly gaining confidence in the use of open source software, with many now stressing its valuable features more than its risks.

Software 15

Software Tips Licensing Survey 15

Harvard Business Review

NOVEMBER 7, 2016

Managers want to understand how their teams contribute to the organization, and they want to identify high performers and potential leaders along the way. Specifically, traditional organizational reporting structures limit managers’ visibility into how their employees are influencing and contributing to other teams.

Influence 12

Influence Market Segmentation Software Comparison 12

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. Marketers of the past thought like artists, managers, and promoters.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

JULY 19, 2017

Those that successfully harvest vast troves of data can improve productivity; make faster and more accurate decisions; reduce costs; increase competitive advantage; discover new business models and innovations; and better engage customers, employees, and partners. That’s still true.

Technology 8

Technology Content Market Segmentation Business Model 8

Harvard Business Review

OCTOBER 24, 2014

Here are some of the challenges that I’ve observed: Product management. Weekly e-mails with detailed reports can also be set up, creating a comprehensive system of medication management. Sales operations must consider changes to market segmentation, territory management, and resource allocation. Operations.

Productivity 8

Productivity Products Company Engineering 8

Harvard Business Review

FEBRUARY 4, 2013

If an employee is off track, he can consume a lot of organizational resources without the manager even being aware. How many analyses were required to complete that market segmentation report? What type of competitor analysis are you doing in order to evaluate that market?

Market Segmentation 8

Market Segmentation Operations Project Report 8

Harvard Business Review

JANUARY 25, 2016

Every manager, male or female, saw the difference very fast, without any preaching on my part. Most companies and managers think they speak in gender-neutral, “meritocratic” terms equally comprehensible and motivating to everyone. They were carefully chosen, of course. So far, so good. He’d thought it was nice!

Company 8

Company Advertising Market Segmentation Mass Marketing 8

Harvard Business Review

NOVEMBER 20, 2015

Manage culture by setting expectations appropriately. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. Manage the arduously long sales cycle. Innovate and invest, even when it hurts.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

APRIL 9, 2018

While GDPR is certain to improve choice, control, and transparency for EU consumers, these new powers come with new responsibilities and new costs for users, not least of which are ballooning budgets for government data management and enforcement bureaucracies worldwide. And governments are hardly the experts on data security.

Advertising 11

Advertising Cost Business Model Information 11

Harvard Business Review

OCTOBER 15, 2015

I would venture to suggest that this extra factor is the fact that managers in incumbent firms do not focus on their product’s “job-to-be-done.” The manager’s point of departure is classic market segmentation. ” The concept of a product’s job-to-be-done is not new.

Marketing 8

Marketing Company Levitt Film 8

Harvard Business Review

JUNE 14, 2013

And these messages use strong market segmentation. How do women in that market get information? It''s a cautionary tale as marketers in the West rush to cash in on the mobile gold rush. Innovations in Digital and Mobile Marketing An HBR Insight Center. How Advertisers Can Maximize Mobile Conversions.

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8

Harvard Business Review

JUNE 24, 2015

The f ive forces framework for strategy may be valid in one arena, blue ocean or open innovation in another, but each approach to strategy tends to be presented or perceived as a panacea. In fact, for many managers, it may be the approach that defines strategy. Firms deploying a visionary approach also follow a distinct thought flow.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

SEPTEMBER 7, 2018

Google Fiber, as the effort was named, entered the access market intending to prove the business case for ultra-high-speed internet. After deploying to six metro areas in six years, however, company management announced in late 2016 that it was “pausing” future deployments.

Succession 8

Succession Construction Short-term Long-term 8

Harvard Business Review

MAY 28, 2015

Instead, according to new research from the Center for Talent Innovation (CTI), the fundamental issue is the health care industry’s failure to develop a nuanced understanding of, and commitment to, women as consumers and decision makers. What is the greatest impediment preventing Americans from getting good health care?

Health Care 8

Health Care Industry First-mover Advantage Market Segmentation 8

Harvard Business Review

NOVEMBER 9, 2016

To cope with the cyclical variations of copper prices, the industry made an innovative leap into the health care sector, a move that represents a clear departure from the commodity trap. Local leaders managed this by enhancing the value of the steel industry — not reducing it. Chile is the world’s largest copper producer.

Cooper 14

Cooper Long-term Industry Health Care 14