N2Growth Blog

JANUARY 23, 2018

To stay competitive, brands must innovate and transform. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. Then he moved into media — helping Nielsen innovate the first global internet management service.

Strategy 210

Strategy Innovation Competitive Advantage Incubator 210

In the CEO Afterlife

DECEMBER 18, 2014

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages. You focus on that 20% to generate a high ROE (return on effort).

ROE 249

ROE Human Resources Marketing Strategy Competitive Advantage 249

N2Growth Blog

DECEMBER 8, 2023

The CCO works closely with executive teams to define the company’s commercial path, making pivotal decisions about brand positioning, market competition, and revenue growth. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

Trends 374

Trends Business Model Execution Marketing 374

N2Growth Blog

JULY 17, 2024

As the organization’s central source of customer-related data, they carry a crucial responsibility to uncover valuable insights and transform them into winning strategies for the market. As a result, the customer’s voice has become central to a business’s marketing strategy.

Loyalty 339

Loyalty Advertising Brand Media 339

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

Creativity 243

Creativity Business Objectives Marketing Brand 243

In the CEO Afterlife

NOVEMBER 30, 2011

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. Leaders who suffer the tough days of turnarounds and manage to resurrect a business are the ones who think about momentum in strategic terms. Market share was responding but not profit. Let me tell you.

CEO 242

CEO Company Rogers Human Resources 242

N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Today’s consumers distrust some traditional brands that do not demonstrate a clear value proposition, labeling, innovativeness, and commitment to the environment. Agility is key.

Trends 368

Trends Agility CEO Chief Executive Officer 368

Chart Your Course

APRIL 29, 2013

Part of being a leader is managing change. Innovation has always been what makes good businesses great. And innovation does not happen without change and risk. Your business is adding a new time-management system, which requires employees to log their hours on specific projects. Manage perceptions.

White Paper 231

White Paper Human Resources Consensus Case Study 231

Innovation Excellence

AUGUST 12, 2019

Vincent Maret is corporate director Open Innovation at Bouygues Corp. His goal is to drive competitiveness through innovation, leveraging agile methods, fostering open innovation programs, and supporting Bouygues business units in their transformation.

Innovation 89

Innovation Agility Information Technology Marketing Strategy 89

Great Leadership By Dan

SEPTEMBER 5, 2013

In a world where innovation is crucial, leaders need to do a better job of listening and building on the ideas of others. is senior vice president of Development Dimensions International (DDI), and is an expert on leadership development, employee engagement and talent management. It’s usually followed by a single word.

Marketing Strategy 238

Marketing Strategy Newsletter Talent Management Project 238

In the CEO Afterlife

MAY 16, 2011

Tough-Minded Ways to Innovate. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Articles on strategy and culture were my favorites, many of which I scribed in pencil on a piece of paper that my secretary typed for posterity – oh my, that sounds archaic. They’re hardheaded about Strategy.

CEO 133

CEO Innovation Education Brand 133

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Believe me, there’s nothing that can match the turnaround experience in teaching or seasoning a young manager. In the case of struggling Nabob Foods, two significant innovations facilitated the turnaround. Leadership.

CEO 201

CEO Advertising Brand Franchising 201

Strategy Driven

MARCH 20, 2020

Marketing is one of the top ways in which you can promote your business. Being able to create an effective marketing strategy can make or break your brand: a good one can bring in new customers, while a bad one can mean you’re being spoken about for all the wrong reasons. It’s a bit different.

Marketing Strategy 82

Marketing Strategy Marketing Real Estate Strategy 82

Strategy Driven

OCTOBER 30, 2020

While your sales derive from the impressions you make with consumers across the world, you’ll find that it’s your marketing team that delivers these impressions, on a regular basis, to the consumers that matter most to you. While it’s true that marketing is both an art and a science, it’s also true that marketing can be measured for success.

Marketing 115

Marketing Tips Team Management 115

In the CEO Afterlife

OCTOBER 23, 2011

The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. People worry that strategy slows a company down and limits growth opportunities. Innovative. In the CEO Afterlife. Main menu Home.

Strategy 250

Strategy CEO Human Resources Brand 250

Engaging Leader

NOVEMBER 12, 2013

After honing his expertise in general management, marketing, strategy and sales techniques across healthcare and information technology sectors, Nicholas now leads marketing and public relations functions while helping to drive strategy and […].

Public Relations 147

Public Relations Marketing Strategy Information Technology Entrepreneur 147

Strategy Driven

JANUARY 25, 2024

Thriving in the ever-shifting business landscape demands effective management and the deployment of innovative strategies. From the boardroom to the frontlines, businesses must continually adjust to changing market dynamics and evolving consumer preferences.

Tactics 98

Tactics Sample Loyalty Management 98

N2Growth Blog

JUNE 12, 2024

Today, the CCO oversees various aspects of business operations, such as strategy development, customer relationship management, product development, and crisis management. Moreover, a CCO plays an instrumental role in driving marketing innovations.

CRM 221

CRM Crisis Management Crisis Trends 221

Lead Change Blog

JULY 14, 2020

People developer – where the pace of innovation and technological change accelerates and collective decision-making is the way, growing your people becomes a priority. Transformational change agent – managing challenges across many organisational and geographic boundaries require you to gain both your staff and customers’ mandate for change.

Short-term 213

Short-term Sharpe Business Model Long-term 213

Strategy Driven

JULY 21, 2020

Likewise, it has hit the business industry, bringing some tech-savvy innovations, especially for the marketing department. In today’s tech-savvy world, escaping the advantages of digital marketing is impossible. But do you think running after those old-school strategies are of any good now? Bank on Video Marketing.

Marketing Strategy 67

Marketing Strategy Marketing Strategy Audience 67

N2Growth Blog

MAY 24, 2024

Distinguishing the Traits of Successful Revenue Leaders In a competitive market, revenue leaders play vital roles, often exerting influence across the entire organizational hierarchy. One of the most important qualities is a profound understanding of market dynamics and customer needs.

Leadership 221

Leadership Trends Objective Agility 221

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

DECEMBER 7, 2014

The strategy I’ve grown to love and count on over a 45-year career is do less, better. To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. Specialists beat generalists – always have, always will.

Human Resources 183

Human Resources Competitive Advantage Restructuring Marketing Strategy 183

Innovation Excellence

FEBRUARY 2, 2020

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are January’s twenty most.

Article 118

Article Innovation Newsletter Marketing Strategy 118

Innovation Excellence

DECEMBER 20, 2022

GUEST POST from Robyn Bolton If you heard it once, you heard it a thousand times: Big companies can’t innovate We need to innovate before we get too big and slow Startups are innovative. They can’t innovate. And yet you persevere because you know the truth: Big companies CAN innovate. Big companies are dinosaurs.

Innovation 98

Innovation Company Marketing Strategy Project 98

Strategy Driven

JULY 22, 2024

These items, emblazoned with your company’s mark, can serve as cost-effective strategies to create an indelible impression about your business in people’s minds. This article explores innovative approaches to seize this exciting avenue to get your brand name out there in the market.

Productivity 95

Productivity Products Strategy Innovation 95

N2Growth Blog

SEPTEMBER 14, 2010

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. On with the interview… Mike Myatt: For our readers not familiar with your background, could you give us a brief Bio? I Think Not.

Open-book 272

Open-book Greenleaf Blog Marketing 272

LDRLB

JANUARY 30, 2013

Madison writes for various outlets on finance and management.]. Innovative. Whether you’re CEO of a company, a team manager or a hard-working employee, adopting and possessing leadership qualities can enhance your professional trajectory and even personal life. [Editor's Note: This is a guest post from Madison Davis.

Skills 167

Skills Leadership How To Quality 167

N2Growth Blog

JANUARY 11, 2024

As the responsible head for all revenue-generation strategies, a CRO is charged with aligning all revenue-related functions. This includes sales , marketing, customer support, pricing, and revenue management, distinctly mapping out the path to sustainable, profitable growth.

Long-term 243

Long-term Due Diligence Quality Leadership Styles 243

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. You be obsessed with innovation. My business career is characterized with a bunch of David versus Goliath encounters. Wherever I went, the major competitor was 20 times larger.

Creativity 240

Creativity Brand Management Marketing Brand 240

Women on Business

JANUARY 11, 2011

In this TED video , Sinek explains what he believes to be the reason for Apple’s constant innovations and their repeated successes. Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. Sinek makes a case that it’s all about the messaging.

Press Release 167

Press Release Discount PR Marketing Strategy 167

Lead Change Blog

DECEMBER 29, 2015

He has been recognized as one of the world’s 25 most influential management thinkers, HR’s most influential international thinkers, the world’s 40 best business professors under 40, and Malcolm Gladwell’s favorite social science writers. James DaSilva – James is a senior editor at SmartBrief and manages SmartBlog on Leadership.

Porter 150

Porter Christensen Consultative Influence 150

Innovation Excellence

JANUARY 2, 2020

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are December’s twenty most.

Article 98

Article Innovation Newsletter Marketing Strategy 98

Innovation Excellence

NOVEMBER 20, 2015

When we began the transition of our flagship PDF product, Acrobat, from boxed software to a subscription offering as part of our new Document Cloud—one of the more massive transitions in Adobe’s history—developing a new marketing strategy was just one of the hurdles we faced. I also learned firsthand that. Continue reading →

Marketing Strategy 100

Marketing Strategy Document Software Management 100

Lead from Within

JULY 2, 2024

Example: “Our purpose is to innovate sustainable solutions for urban living, and our vision is to become the leading provider of eco-friendly city infrastructure.” Example: “Jane will lead the marketing strategy, while John will oversee product development.”

Team 184

Team Document Objective Goal 184

In the CEO Afterlife

APRIL 23, 2012

Your success or failure can be quantified by such measurements as market share, financial ratios, brand awareness, new products and deadlines. Live a culture of innovation. Increase your lead, and while they are catching up, you are embracing the next innovation. Nobody wants to compete in a financial spitting contest.

Power 208

Power Sports Competitive Advantage Advertising 208

Lead on Purpose

NOVEMBER 4, 2009

— The Product Management Perspective: The ideas for this post came from a question posed to me about how an engineer can become a product manager. Following these three things will help you progress from your work as an engineer (or support or SE or any other job) to becoming a successful product manager.

Taylor 150

Taylor Taylorism Ethics Godin 150