Terry Starbucker

JULY 19, 2015

The past declines in video customers were indicative of an industry that encountered two formidable satellite TV competitors, and as a result lost massive chunks of market share. Our competitors offered more channels at a very competitive price, and were able to mass market. Making the Connection.

Leadership 150

Leadership Metrics Price Mass Marketing 150

Harvard Business Review

APRIL 22, 2011

That's partly because, as we all know, organizations and cultures rebel against innovations, especially when they are first conceived. The Nespresso team had to interpet the data skillfully to present a better case to top management. That's why Brabeck brought in Yannick Lang, a 33-year-old marketer from Philip Morris.

Innovation 16

Innovation Mass Marketing Strategic Planning Marketing 16

Harvard Business Review

NOVEMBER 9, 2012

In 2006 Peter Gelb, general manager of the Met, introduced a revolutionary new offering for the 130-year old opera house: broadcasting its performances live in high-definition to movie theatres across the world. I think marketers make way too much of segmentation — the art of identifying differentiated characteristics.

Mass Marketing 9

Mass Marketing Marketing Sharpe Price 9

Harvard Business Review

SEPTEMBER 14, 2011

In prior blog posts, we have described how Western multinationals such as Xerox and GE are embracing polycentric innovation by sourcing more R&D capabilities from emerging markets such as India and China and integrating them into a synergistic global innovation network. Integrate with local innovation ecosystems.

Globalization 14

Globalization Innovation Decentralization Chemicals 14

Harvard Business Review

MARCH 12, 2012

We call this phenomenon reverse innovation — any innovation that is adopted first in the developing world, and then later in the developed world. Surprisingly, such innovations defy gravity and flow uphill from the poor to the rich. Reverse innovation will become more and more common. Phase 2: Glocalization.

Glocalization 16

Glocalization Mass Marketing P&L Globalization 16

Harvard Business Review

OCTOBER 19, 2016

Persuading consumers to pay more for a product by introducing some kind of “premium” element into it has always been a challenging task—but it was one that big, established brands had managed with a reasonable amount of success until recent years. This new product line generated $104 million in sales during its first year.

Mass Marketing 8

Mass Marketing Marketing Price Brand 8

Harvard Business Review

MAY 15, 2012

His basic two litmus tests for a good business theory are something that explains the different circumstances facing managers and the causal connection between an action and a result. Past experience as a consultant and practicing manager ensure Christensen focuses on high-impact issues, and his work manages to be both robust and usable.

Christensen 15

Christensen Succession Storytelling McKinsey 15

Harvard Business Review

DECEMBER 30, 2016

One applications outsourcing team, for example, proposed a clever UX tweak to help optimize a global fulfillment process their company managed for its biggest client. Surely this cheap, customer-centric, and data-driven innovation would impress the client. Their optimization strengths had become innovation weakness.

Process 16

Process Competitive Advantage Outsourcing Supply Chain 16

Harvard Business Review

APRIL 15, 2014

The recent failures of mass market retailers Sears and J.C. The diluted management focus, coupled with the car’s poor sales, hurt the brand and allowed competitors — especially luxury imports — to gain market share. Change management Disruptive innovation Strategy' Will you confuse people? What is the cost?

Disruptive Innovation 14

Disruptive Innovation Mass Marketing Fashion Porter 14

Harvard Business Review

MAY 31, 2011

Perhaps it is here, and not in Americans' two-car garages, where the large early market for advanced battery technology resides. based solar energy companies produce systems that compete on price, opening up huge new mass markets for renewable energy? The Chinese now account for 80% of this market and will soon take it global.

Incubator 16

Incubator Business Model Mass Marketing Globalization 16

Harvard Business Review

NOVEMBER 24, 2010

In turn, reflection becomes the rocket fuel for experimentation, the lifeblood of high-level innovation, the spark of deeper meaning, and the wellspring of enduring purpose. If youre here to "innovate" sugar water, then thinking in terms of orthodox buyers and suppliers might do the trick. So throw Frederick W.

Short-term 17

Short-term Guidelines Mass Marketing Telecommunications 17

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer.

Customer Intimacy 16

Customer Intimacy How To Mass Marketing System 16

Harvard Business Review

MAY 26, 2014

The traditional advice, from Clayton Christensen’s work on disruptive innovations and Michael Tushman’s on organizational ambidexterity , is to set up the new activity as a separate unit, reporting to a manager at the corporate headquarters who can sponsor the new activity and help to integrate it with the rest of the company.

Mass Marketing 13

Mass Marketing Brand Disruptive Innovation Advice 13

Harvard Business Review

MARCH 8, 2012

Of course, the notion of a passive consumer, and a mass market was overly simplistic; consumers were never as passive as companies like to think.). Try applying the marketing funnel to your love life and see how it goes. There is not a "thing" to manage. Is a business built on volunteers manageable?

Marketing 20

Marketing Brand Mass Marketing Metrics 20

Harvard Business Review

FEBRUARY 14, 2012

But if they were launching today, banks would likely ask themselves how to accomplish the transactions (deposits, withdrawals, financial management) of banking without the physical commitment of banks. Mass markets were a convenient fiction created by mass media. They might try what ING is doing with its café model.

Banking 18

Banking Business Model Supply Chain Mass Marketing 18

Harvard Business Review

DECEMBER 17, 2012

Recent corporate history is littered with successful established firms who failed to manage disruptive innovation even with full knowledge that it was coming. They knew digital photography was the future and invested heavily in hybrid technology in the hope of managing the transition from physical photo printing. It didn't work.

Christensen 9

Christensen Disruptive Innovation Mass Marketing Wireless 9

Harvard Business Review

JUNE 15, 2017

Large American companies have complicated structures that often require international leaders to have regular face-to-face interaction at headquarters; this can take away from being in close touch with the Indian market. Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S. 5 — It’s a Long Game.

CEO 14

CEO Long-term Short-term Mass Marketing 14

Harvard Business Review

JANUARY 3, 2013

Avis has taken an interesting (and bold) step by acquiring Zipcar, absorbing an innovative but struggling competitor at what is likely to be seen as a bargain price while acquiring a small but desirable customer base and gaining a foothold in the rapidly growing world of collaborative consumption.

Disaggregation 12

Disaggregation Hammer Mass Marketing Gordon 12

Harvard Business Review

NOVEMBER 4, 2011

It's not easy to deliver sophisticated robotics at a $40 price point , and by managing to do that, they have a toy with mass market sales. He figures Bossa Nova has bought itself some time with its engineering focus on driving costs down.

Mass Marketing 13

Mass Marketing CEO Technology Conference 13

Harvard Business Review

APRIL 15, 2014

If you’re in automotive, you might look at other highly regulated industries, like healthcare and finance, which manage to experiment considerably despite stringent regulatory environments. They have been able to release Google Glass to the public before it’s ready for mass market use. Look across adjacent industries.

Brand 10

Brand Products Productivity Mass Marketing 10

Harvard Business Review

APRIL 23, 2013

What existing solution-provider, in so doing, might you manage to obliterate? Thus, mass-market drones clearly hold potential for what Paul Nunes and I call "big bang disruption." Government Innovation Technology' If you had a fleet of drones to call your own, what would you do with them?

Mass Marketing 8

Mass Marketing Technology Long-term Innovation 8

Harvard Business Review

JANUARY 3, 2013

Roche allows you to monitor and manage your own diabetes like a doctor. The average consumer did not have access to the quality of equipment that professional athletes and healthcare providers had, until breakthrough innovation created higher quality yet affordable options. They also are finicky about marketing ("how you market it").sometimes

Price 8

Price Mass Marketing B2B Quality 8

Harvard Business Review

JANUARY 25, 2016

Every manager, male or female, saw the difference very fast, without any preaching on my part. He had no idea that the ad they’d just run to launch their latest mass-market device was so completely male-oriented. Some were very strategically aimed at women, others carefully crafted for men. So far, so good.

Company 8

Company Advertising Market Segmentation Mass Marketing 8

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. Managing Carbon and Energy. Supply Chain Partnerships.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

APRIL 29, 2016

Their excuses for missteps include security issues, complexities of managing product life cycles, and lack of interoperability. This kind of “tech push” occurs when both management and engineering discount the value of effective design for representing the emotional and physical connections to the end user.

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

MARCH 30, 2016

However, what few people realized was that Microsoft leveraged an old but often overlooked tool that has remarkable power to manage such transitions. Over the centuries, firms have used hybrids to manage periods of difficult transition.

Business Model 8

Business Model Software Mass Marketing Competitive Advantage 8

Harvard Business Review

NOVEMBER 30, 2016

This practice leads highly cautious consumers to lump low-risk products in with mass-marketed products that actually merit such a warning and encourages many others to simply ignore warnings. A few innovations impose major risks, or even worse.

Chemicals 8

Chemicals Mass Marketing System Policies 8

Harvard Business Review

JUNE 7, 2013

While every other player in the electric car space was focused on innovating individual pieces — vehicles, batteries, charge spots — Better Place''s strategy was unique in innovating the larger puzzle to deliver an affordable drive-anywhere, anytime solution. Note to Tesla owners: you are not the mass market).

Mass Marketing 10

Mass Marketing Transportation Depreciation Short-term 10

In the CEO Afterlife

FEBRUARY 13, 2017

I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction — the only contrarians would be members of the flat earth society. Corporate giants dominated markets and gobbled up competitors; along the way they failed to cope with rapid change. “I want you for balance.

Mass Marketing 100

Mass Marketing Bureaucracy Entrepreneur Class 100

Harvard Business Review

SEPTEMBER 16, 2015

” Maybe that would make sense if the company had managed to create a new, low-cost industry standard around its battery pack form-factor and power, by making them sufficiently attractive to all other electric car makers. Let me explain. Tesla even calls it a “gigafactory.”

Strategy 8

Strategy Mass Marketing Franchising Early Adopters 8

Harvard Business Review

FEBRUARY 7, 2018

” The first problem is it encourages managers to focus most of their attention on market share and not enough on the category itself. some people use it some of the time) to mass (e.g., Similarly, categories decline when categories hit their peak and are replaced by better, more innovative categories.

Strategy 15

Strategy Mass Marketing Business Model Brand 15