Strategy Driven

JULY 22, 2024

From bespoke designs to eco-friendly materials, tailored packaging is not only a marketing strategy but also a reflection of a company’s values and identity. This article explores how custom packaging solutions can be tailored for niche markets, providing businesses with a distinct edge.

Niche Marketing 101

Niche Marketing Marketing Brand Trends 101

N2Growth Blog

APRIL 20, 2010

Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above. Never sacrifice quality: Your products, services, leadership, management, culture, customer service, communication, etc.

Brand 271

Brand Blog How To Public Relations 271

CO2

JANUARY 2, 2011

Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. They look at 9 Building Blocks that form the business canvas.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

SEPTEMBER 15, 2014

Perhaps it has something to do with the profile of LEGO’s management team, comprised almost entirely of men. The 21-person corporate management team has 20 men and one woman – and she’s in an internally-facing staff role, not connected to the customer base or product development. Think outside last century’s box.

Management 14

Management Niche Marketing Retail Marketing 14

LDRLB

MAY 26, 2014

The most recent being Big Bang Disruption: Strategy in the Age of Devastating Innovation. Paul Nunes and I have known each other for many years, and we’ve both been writing about the subject of disruptive innovation from different vantage points and different angles. DAVID: Yeah. You call it this big bang disruption.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

NOVEMBER 5, 2018

When innovations threaten to disrupt an industry by replacing an old business model with a new one, incumbents need to invest in that model in order to survive. But what if an innovation poses a threat, and you can’t yet tell whether it has genuinely transformative potential? Fuse/Getty Images. These are rarely studied questions.

Company 8

Company Disruptive Innovation Decentralization Software 8

Miles Anthony Smith

NOVEMBER 7, 2019

It helps you reach a specific (even niche) market through targeted content topics centered around the challenges of your audience(s). They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales.

Marketing 105

Marketing Content Audience Brand 105