Remove Innovation Remove Management Remove Stage-Gate
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Moving Beyond Stage-Gate Project Management

Harvard Business Review

This article describes how German automaker BMW and European airline Air France have developed new approaches to managing large projects aimed at creating fundamentally new products, ideas or that profoundly alter human behaviors.

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Big Data In Your Shampoo?

Mills Scofield

In the case of the former, they typically would want to know why and how could they innovate their current product to regain their position as number one. While it may have mitigated the clients'' losses some of the time, the innovation was inevitably reactive, unscientific, and not robust nor holistic. Fast forward to today.

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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

Wouldn’t you expect more innovation? The reason: a fundamental flaw in the management process that is supposed to renew brand health. The blemish is the abdication of brand attention by top management. I’m not suggesting restructuring the entire brand management system. Some do it well. About John.

Brand 168
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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Once a band has lost its luster and has fallen from the top 3 or 4 in its category, the opportunity for a successful re-stage is limited. Search My Site.

Brand 170
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Guest Post: The “General” Manager – Soldier Lessons for the.

Lead on Purpose

Bill Gates is the master of staying ahead of the pack in the business world. John Durfee is a Gulf War veteran and the marketing manager for Airsplat, the nation’s largest retailer of Airsoft Guns including Spring Airsoft Rifles.

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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. Did you like this? Share it: Tweet. About John.

Magazine 100
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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Once a band has lost its luster and has fallen from the top 3 or 4 in its category, the opportunity for a successful re-stage is limited. Search My Site.

Brand 131