Remove Innovation Remove Management Remove Storytelling
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Managing Company Culture Anthropologically

Leading Blog

Despite its perceived importance, for the most part, companies have a miserable track record when it comes to managing their people. Companies consistently get culture wrong because they go about assessing it, and attempting to manage it from the top-down, not the bottom-up. But what does this mean? Does the company story resonate?

Company 388
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Become A Master Storyteller: Rally the Troops, Cajole a Client, and Make People Love You

Rich Gee Group

In today's fast-paced, information-overloaded world, mastering the art of storytelling is not just a theoretical concept, but a practical skill that can significantly enhance your leadership and communication abilities. In "Made to Stick," the Heath brothers emphasize the importance of simplicity and concreteness in storytelling.

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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. Expertise in Brand Storytelling: Ability to craft and communicate a compelling brand narrative. A CMO wears many hats in the boardroom.

Marketing 388
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First Look: Leadership Books for December 2020

Leading Blog

And how will this change the way we love, manage and learn from others? One thing is clear: advances in technology have not been matched by the necessary innovation to our social structures. Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible.

Books 401
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How to Successfully Transform a Low Morale Culture in 7 Steps

Lead from Within

However, with strategic actions and innovative approaches, leaders can turn things around. My approach includes thorough organizational assessments, equipping leaders with tools to foster a supportive and positive environment, and guiding the implementation of innovative morale-boosting practices.

Morale 200
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7 Effective Ways to Develop Your Talent for an Unpredictable Future

Lead from Within

These statistics underscore the critical need for innovative talent development strategies to successfully navigate the ever-evolving landscape of work. Innovator’s Playground: Instead of merely encouraging innovation, create an innovator’s playground within your organization.

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AI Storytelling

Decker Communication

Given the speed of AI-driven innovation, it’s clear that tech companies of all sizes are having a tough time getting their AI stories to resonate with buyers. The global advertising company seeks increased client spending for their AI platform, but their account managers and product people can’t explain how the AI platform works.