Lead on Purpose

OCTOBER 23, 2009

Without trust, you get nowhere.&# – Jack Trout “Everything in marketing points to the reality that the profitable companies are those that have earned the confidence of their public. — The Product Management Perspective: Trust is vital for product managers. Followers trust it’s the right direction.

Succession 154

Succession Covey Trout Godin 154

Miles Anthony Smith

AUGUST 7, 2018

What is the number #1 book you recommend for learning how to become a better leader (boss/manager or leading self)? Not only does it provide tools and resources for those transitioning into a leadership role, it also includes development strategies for management teams who are overseeing the growth of new leaders.

Leadership 102

Leadership Self-aware Learning-by-Doing Open-book 102

Harvard Business Review

MAY 9, 2016

Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. ” In this view, a brand is not something you make, it’s something you manage. ” A brand is not something you manage over time. Brand innovators tend to create different kinds of relationships.

Brand 8

Brand Airlines Health Care Trout 8