HR Digest

OCTOBER 13, 2023

Individual sales targets Market penetration Customer conversion Increasing revenue from existing customers Streamlining the sales process Increasing market presence Identify Key Performance Metric Once the sales goals and overall strategic plan have been defined, you can then set fixed numbers for each goal.

Planning 52

Planning Incentives Market Penetration System 52

Harvard Business Review

AUGUST 8, 2017

Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats. The solution to this, which I’ve written about previously , is to enhance share-of-market metrics with share of growth.

Metrics 8

Metrics Market Penetration Wilde Marketing 8

Harvard Business Review

FEBRUARY 6, 2014

A “ new model for how winter sports are done” that “feeds an audience hunger for life-treating daredevilry” and drives “ high market penetration and. The reason why serves as a good reminder of how to assess the full impact of a potentially disruptive innovation. Disruptive innovation' high dollars.”

Disruptive Innovation 8

Disruptive Innovation Market Segmentation Christensen Market Penetration 8

Harvard Business Review

JANUARY 29, 2018

For the former, we examined the presence and market penetration of disruptor companies; we also considered incumbents’ financial performance. For the latter, we measured incumbents’ operational efficiency, commitment to innovation, and defenses against attack. One way is by reducing dependence on fixed assets.

Industry 8

Industry Fixed Assets Retail Market Penetration 8

Harvard Business Review

SEPTEMBER 30, 2013

For the United States and Germany, strong multinational corporations and technological innovation are the driving factors. innovation is driven by a can-do spirit and a healthy appetite for risk, with established corporations and startups introducing some of the world’s most important and game-changing technologies.

Management 8

Management Market Penetration Innovation Engineering 8

Harvard Business Review

SEPTEMBER 3, 2012

According to Méndez-García, one of the best models for making sense of a non-linear world is the S-curve , the model we have used to understand the diffusion of disruptive innovations, and which he and I speculate can be used to understand personal disruption — the necessary pivots in our own career paths. Saturation is reached at 90%+.

Learning Curve 11

Learning Curve Market Penetration Disruptive Innovation Kaplan 11

Harvard Business Review

JULY 12, 2017

However, even these commodity offerings can find ways to innovate and survive. As with all such innovations, a global standards war is under way. This will be toughest on the portions of the industry that are the least differentiated, where consumers often decide based on price: auto, life, and homeowner’s insurance.

Insurance 12

Insurance Industry Market Penetration Policies 12