N2Growth Blog

JANUARY 23, 2018

To stay competitive, brands must innovate and transform. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. Then he moved into media — helping Nielsen innovate the first global internet management service.

Strategy 210

Strategy Innovation Competitive Advantage Incubator 210

In the CEO Afterlife

AUGUST 6, 2013

Wouldn’t you expect more innovation? Trouble often starts with the brand management itself – the loss of direction, the inability to inject innovation, the failure to recognize customer evolution, the lack of understanding of what the brand is and what it is not. Some companies brand exceedingly well. That’s an understatement.

Brand 260

Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

JULY 2, 2013

Marketers of food, health and beauty aids, and laundry detergents became so hung up with image differentiation that they overlooked the inherent value of the product, and private labels picked up the slack. We are in a day and age where brilliant marketing can no longer “sell ice cubes to Eskimos.” Then they act upon it.

Marketing 257

Marketing Levitt Telecommunications Brand 257

N2Growth Blog

SEPTEMBER 5, 2024

Let’s be brutally honest: if you’re a CMO still clinging to outdated hiring practices and marketing strategies, it’s time to wake up or step aside. The marketing world is moving at warp speed, and those who don’t know how to actually harness AI are getting left in the dust. The future is ruthless—and it doesn’t wait for anyone.

Marketing 374

Marketing Brand Marketing Strategy Tools 374

In the CEO Afterlife

DECEMBER 18, 2014

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages. You focus on that 20% to generate a high ROE (return on effort).

ROE 249

ROE Human Resources Marketing Strategy Competitive Advantage 249

Mills Scofield

JANUARY 6, 2013

By Tim Kippley: Jeff Bezos, one of the planet’s greatest innovators, once said that: “You need a culture that high-fives small and innovative ideas and senior executives [that] encourage ideas.” ” The Value of Innovation at Geneca. I have long felt that companies can’t survive without innovating.

Innovation 130

Innovation Incubator Brand Document 130

N2Growth Blog

JULY 17, 2024

As the organization’s central source of customer-related data, they carry a crucial responsibility to uncover valuable insights and transform them into winning strategies for the market. As a result, the customer’s voice has become central to a business’s marketing strategy.

Loyalty 339

Loyalty Advertising Brand Media 339

N2Growth Blog

JANUARY 11, 2024

As disruptors in the organization, they hold the onus to align the company’s brand mission with a creative yet commercially viable business strategy. It is now expected that a CMO strikes a harmony between pioneering innovation and maintaining commercial acumen, a balance intrinsic to the realization of substantial business growth.

Creativity 243

Creativity Business Objectives Marketing Brand 243

N2Growth Blog

DECEMBER 8, 2023

The CCO becomes paramount as enterprises navigate competitive landscapes and complex markets. They lead essential tasks such as shaping business development activities, planning marketing strategies, exploring revenue opportunities, communicating the company’s value proposition, and delivering on strategic projects.

Trends 374

Trends Business Model Execution Marketing 374

In the CEO Afterlife

NOVEMBER 30, 2011

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. For example, if it was innovation and creativity that brought revival, chances are high that innovation and creativity will remain a cornerstone of their corporate culture. Search My Site. Human Resources.

CEO 242

CEO Company Rogers Human Resources 242

In the CEO Afterlife

OCTOBER 30, 2011

The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money. Leadership , Marketing , Strategy.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

Innovation Excellence

AUGUST 12, 2019

Vincent Maret is corporate director Open Innovation at Bouygues Corp. His goal is to drive competitiveness through innovation, leveraging agile methods, fostering open innovation programs, and supporting Bouygues business units in their transformation.

Innovation 85

Innovation Agility Information Technology Marketing Strategy 85

Strategy Driven

MARCH 20, 2020

Marketing is one of the top ways in which you can promote your business. Being able to create an effective marketing strategy can make or break your brand: a good one can bring in new customers, while a bad one can mean you’re being spoken about for all the wrong reasons. It’s a bit different.

Marketing Strategy 82

Marketing Strategy Marketing Real Estate Strategy 82

In the CEO Afterlife

JUNE 4, 2013

Back then, big beer marketers hated niche strategies. Branding Leadership Marketing Strategy Advertising Andre Agassi Anheuser-Busch Beer Black Label Cannon Carlsberg Creativity Duval Guillaume Modem In the CEO Afterlife Innovation John Richard Bell Labatts Michelob Miller Vision'

Brand 225

Brand Advertising Creativity Marketing Strategy 225

In the CEO Afterlife

MAY 16, 2011

Tough-Minded Ways to Innovate. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Articles on strategy and culture were my favorites, many of which I scribed in pencil on a piece of paper that my secretary typed for posterity – oh my, that sounds archaic. They’re hardheaded about Strategy.

CEO 133

CEO Innovation Education Brand 133

Great Leadership By Dan

SEPTEMBER 5, 2013

In a world where innovation is crucial, leaders need to do a better job of listening and building on the ideas of others. He is responsible for launching DDI’s new products and services, leading DDI’s Center for Applied Behavioral Research (CABER) and its major research projects and developing and executing DDI’s global marketing strategy.

Marketing Strategy 238

Marketing Strategy Newsletter Talent Management Project 238

Lead Change Blog

NOVEMBER 13, 2020

For instance, they’d suggest an innovative marketing strategy to promote their new product without much regard for anything else. Given these characteristics, naturally, the pessimists would tear the optimistic marketing strategy and other ideas to pieces. Sometimes they would even see problems that weren’t there.

Groupthink 202

Groupthink Marketing Strategy Innovation Team 202

N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Today’s consumers distrust some traditional brands that do not demonstrate a clear value proposition, labeling, innovativeness, and commitment to the environment.

Trends 368

Trends Agility CEO Chief Executive Officer 368

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. In the case of struggling Nabob Foods, two significant innovations facilitated the turnaround. Nabob Coffee’s market share accelerated to 25% and national leadership as arch rival Maxwell House worked to catch up.

CEO 201

CEO Advertising Brand Franchising 201

Strategy Driven

JULY 21, 2020

Likewise, it has hit the business industry, bringing some tech-savvy innovations, especially for the marketing department. In today’s tech-savvy world, escaping the advantages of digital marketing is impossible. But do you think running after those old-school strategies are of any good now? Bank on Video Marketing.

Marketing Strategy 67

Marketing Strategy Marketing Strategy Audience 67

N2Growth Blog

JUNE 27, 2024

In a global marketplace where customer preferences, market trends, and competitive dynamics continuously evolve, a skilled CRO can serve as an organization’s guiding light, steering the ship toward new and unexplored growth areas.

Goal 221

Goal Long-term Leadership Development Strategy 221

In the CEO Afterlife

OCTOBER 23, 2011

The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. People worry that strategy slows a company down and limits growth opportunities. Innovative. In the CEO Afterlife. Main menu Home.

Strategy 250

Strategy CEO Human Resources Brand 250

Chart Your Course

APRIL 29, 2013

Innovation has always been what makes good businesses great. And innovation does not happen without change and risk. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy. Part of being a leader is managing change. Manage perceptions.

White Paper 231

White Paper Human Resources Consensus Case Study 231

In the CEO Afterlife

DECEMBER 29, 2013

Marketers determine how to bring the brand promise to life. In the high tech world, innovation is critical to survival. With this in mind, HR constructs the recruiting strategy, implements, and nurtures a culture conducive to innovation. HR brings human capital to life. Every brand has a personality.

Marketing 173

Marketing Human Capital Human Resources Brand 173

Innovation Excellence

DECEMBER 20, 2022

GUEST POST from Robyn Bolton If you heard it once, you heard it a thousand times: Big companies can’t innovate We need to innovate before we get too big and slow Startups are innovative. They can’t innovate. And yet you persevere because you know the truth: Big companies CAN innovate. Big companies are dinosaurs.

Innovation 98

Innovation Company Marketing Strategy Project 98

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. I’ve never thought of the homeless as innovative or entrepreneurial. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Homeless, Not Helpless: Entrepreneurship in Unlikely Places. I suspect few do. About John.

Brand 245

Brand Merchandising Entrepreneur Audience 245

Engaging Leader

NOVEMBER 12, 2013

After honing his expertise in general management, marketing, strategy and sales techniques across healthcare and information technology sectors, Nicholas now leads marketing and public relations functions while helping to drive strategy and […].

Public Relations 147

Public Relations Marketing Strategy Information Technology Entrepreneur 147

Innovation Excellence

FEBRUARY 2, 2020

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are January’s twenty most.

Article 116

Article Innovation Newsletter Marketing Strategy 116

Strategy Driven

JULY 22, 2024

These items, emblazoned with your company’s mark, can serve as cost-effective strategies to create an indelible impression about your business in people’s minds. This article explores innovative approaches to seize this exciting avenue to get your brand name out there in the market.

Productivity 95

Productivity Products Strategy Innovation 95

Innovation Excellence

JANUARY 5, 2019

Examine, too the function of innovation as a formal discipline and the rise of. Technology has met customer preference and disrupted many categories. Think of Airbnb, Lyft and Uber, as well as UberEats. Look at the unimaginable growth of Apple and Amazon.

Innovation 97

Innovation Technology Marketing Strategy Marketing 97

LDRLB

OCTOBER 17, 2011

Whether finding innovative solutions or new marketing strategies, CEOs, CIOs and CFOs have departed from “business as usual.” Today’s business environment is more crowded and competitive than ever. ” This infographic from Good.is

Execution 133

Execution CIO Marketing Strategy Survey 133

In the CEO Afterlife

MAY 1, 2012

Magic can’t happen in cultures that don’t worship innovation. Innovation starts with leadership. Most big company cultures are not innovative. Oh yes, they talk about innovation in their annual reports and their mission statements. But this isn’t the Apple, Google or Amazon type of innovation. Failure is lauded.

Mission Statement 222

Mission Statement Innovation Committee CEO 222

Lead Change Blog

JULY 14, 2020

People developer – where the pace of innovation and technological change accelerates and collective decision-making is the way, growing your people becomes a priority. That way, you can embrace better innovations and opportunities and enable your organisation to adapt and thrive. As a leader, I believe you should lead by example.

Short-term 213

Short-term Sharpe Business Model Long-term 213

Strategy Driven

AUGUST 5, 2021

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your B2B marketing strategy must include customer testimonial videos. You’re not alone.

B2B 144

B2B Video Marketing Marketing Strategy 144

In the CEO Afterlife

MAY 6, 2012

So much has been written about business innovation this past year. Those walking the talk are on Fast Company’s list of the World’s 50 Most Innovative Companies. Are we to deduce that innovation is the domain of new economy and early-stage life cycle businesses? These innovators love playing rocket man.

Chief Operating Officer 202

Chief Operating Officer Chief Technology Officer CEO Innovation 202

In the CEO Afterlife

DECEMBER 7, 2014

The essence of sacrifice in her mind was giving up something of value for another consideration; when people are together they are more collaborative and innovative. Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision'

Human Resources 183

Human Resources Competitive Advantage Restructuring Marketing Strategy 183

Innovation Excellence

MARCH 6, 2018

Many, but not all, innovations involve some kind of technology, and start as an invention. Many of these technology-based inventions that may eventually become innovations are created by startups, but many are created inside large companies as well.

Innovation 91

Innovation Power Engineering Technology 91