In the CEO Afterlife

OCTOBER 30, 2011

The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money. This statement brings clarity. Leadership.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

In the CEO Afterlife

MAY 1, 2012

Magic can’t happen in cultures that don’t worship innovation. Innovation starts with leadership. Most big company cultures are not innovative. Oh yes, they talk about innovation in their annual reports and their mission statements. But this isn’t the Apple, Google or Amazon type of innovation.

Mission Statement 222

Mission Statement Innovation Committee CEO 222

In the CEO Afterlife

APRIL 5, 2016

We read about these factors in the quintessential mission statements that occupy real estate in annual reports and gather dust in reception lobbies. Companies say they want to be customer-centric, to be innovative, to produce outstanding products and services, to be environmentally responsible, to be socially responsible, and so on.

Teamwork 100

Teamwork Real Estate Mission Statement Merchandising 100

Strategy Driven

DECEMBER 15, 2010

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Of course, it’s the “defined sense” that makes things murky.

Resources 50

Resources Process Constraint Objective 50

Harvard Business Review

JULY 21, 2014

I set off to do two things initially: First, develop a plan that would define the strategy for doubling our business while increasing our positive social impact and reducing our environmental footprint. Second, I developed a new marketing strategy called Crafting Brands for Life. I see no evidence for that in consumer behavior.

Marketing 15

Marketing Brand Mission Statement Marketing Strategy 15

Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media stands out from the rest by innovating the way they create their content. With a team of talented marketers, amazing creatives, and SEO experts, they create content that stands out in an industry overloaded with a content publication. What myths are there about content marketing that need to be dispelled?

Marketing 105

Marketing Content Audience Brand 105