Great Leadership By Dan

JANUARY 18, 2012

Here's some new research on innovation and a guest post by By Rich Wellins, Ph,D., Senior Vice President, Development Dimensions International (DDI): In the past year, innovation has risen to the top of the business agenda. It seems not a day goes by that the major media writes (or broadcasts) stories in innovation.

Innovation 230

Innovation Competitive Advantage Brainstorming Bottom-up 230

In the CEO Afterlife

DECEMBER 29, 2013

Great marketing begins with great strategy. Great strategy seldom happens without sacrifice. There’s more: a marketer’s product or service better deliver on the promise. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. Everything.

Marketing 173

Marketing Human Capital Human Resources Brand 173

N2Growth Blog

DECEMBER 8, 2023

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

Trends 374

Trends Business Model Execution Marketing 374

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Wouldn’t you expect more innovation? The ramification is clutter, the arch enemy of brand identity. That’s an understatement.

Brand 260

Brand P&L Human Resources Brand Management 260

N2Growth Blog

JULY 17, 2024

With the rise of the digital revolution, the Chief Marketing Officer (CMO) role has undergone significant changes. They have evolved into key strategists in the boardroom, steering the organization towards digital transformation, personalized customer experiences, and customer-centric strategies.

Loyalty 339

Loyalty Advertising Brand Media 339

In the CEO Afterlife

DECEMBER 18, 2014

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages. That singularity continues to deliver outstanding shareholder value.

ROE 249

ROE Human Resources Marketing Strategy Competitive Advantage 249

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

Creativity 243

Creativity Business Objectives Marketing Brand 243

N2Growth Blog

JANUARY 23, 2018

To stay competitive, brands must innovate and transform. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. Digital technology continues to transform both the retail and consumer experience.

Strategy 210

Strategy Innovation Competitive Advantage Incubator 210

Strategy Driven

AUGUST 5, 2021

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your video marketing campaign should use tutorials to expand upon the strategy of using how-to videos.

B2B 144

B2B Video Marketing Marketing Strategy 144

In the CEO Afterlife

NOVEMBER 30, 2011

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Market share was responding but not profit.

CEO 242

CEO Company Rogers Human Resources 242

Strategy Driven

MARCH 20, 2020

Marketing is one of the top ways in which you can promote your business. Being able to create an effective marketing strategy can make or break your brand: a good one can bring in new customers, while a bad one can mean you’re being spoken about for all the wrong reasons. It’s a bit different. It can help with 3D thinking.

Marketing Strategy 82

Marketing Strategy Marketing Real Estate Strategy 82

In the CEO Afterlife

OCTOBER 30, 2011

The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money. Leadership , Marketing , Strategy.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

Mills Scofield

JANUARY 6, 2013

By Tim Kippley: Jeff Bezos, one of the planet’s greatest innovators, once said that: “You need a culture that high-fives small and innovative ideas and senior executives [that] encourage ideas.” ” The Value of Innovation at Geneca. I have long felt that companies can’t survive without innovating.

Innovation 130

Innovation Incubator Brand Document 130

Strategy Driven

JULY 21, 2020

Likewise, it has hit the business industry, bringing some tech-savvy innovations, especially for the marketing department. In today’s tech-savvy world, escaping the advantages of digital marketing is impossible. But do you think running after those old-school strategies are of any good now? Bank on Video Marketing.

Marketing Strategy 67

Marketing Strategy Marketing Strategy Audience 67

Strategy Driven

JULY 22, 2024

In today’s competitive market, businesses across various sectors are increasingly seeking unique ways to stand out. From bespoke designs to eco-friendly materials, tailored packaging is not only a marketing strategy but also a reflection of a company’s values and identity.

Niche Marketing 97

Niche Marketing Marketing Brand Trends 97

N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Today’s consumers distrust some traditional brands that do not demonstrate a clear value proposition, labeling, innovativeness, and commitment to the environment. Agility is key.

Trends 368

Trends Agility CEO Chief Executive Officer 368

N2Growth Blog

JUNE 27, 2024

In a global marketplace where customer preferences, market trends, and competitive dynamics continuously evolve, a skilled CRO can serve as an organization’s guiding light, steering the ship toward new and unexplored growth areas. The post Achieving Revenue Goals: The N2Growth Approach to CRO Search appeared first on N2Growth.

Goal 221

Goal Long-term Leadership Development Strategy 221

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

CEO 201

CEO Advertising Brand Franchising 201

Strategy Driven

OCTOBER 30, 2020

Marketing is one of the most important departments in any small business. While your sales derive from the impressions you make with consumers across the world, you’ll find that it’s your marketing team that delivers these impressions, on a regular basis, to the consumers that matter most to you. Marketing goals are also company goals.

Marketing 115

Marketing Tips Team Management 115

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. I’ve never thought of the homeless as innovative or entrepreneurial. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. Leadership. I suspect few do. Worth 50 cents?

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

OCTOBER 23, 2011

The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. People worry that strategy slows a company down and limits growth opportunities. Innovative. In the CEO Afterlife. Main menu Home.

Strategy 250

Strategy CEO Human Resources Brand 250

Great Leadership By Dan

SEPTEMBER 5, 2013

In a world where innovation is crucial, leaders need to do a better job of listening and building on the ideas of others. He is responsible for launching DDI’s new products and services, leading DDI’s Center for Applied Behavioral Research (CABER) and its major research projects and developing and executing DDI’s global marketing strategy.

Marketing Strategy 238

Marketing Strategy Newsletter Talent Management Project 238

Innovation Excellence

AUGUST 12, 2019

Vincent Maret is corporate director Open Innovation at Bouygues Corp. His goal is to drive competitiveness through innovation, leveraging agile methods, fostering open innovation programs, and supporting Bouygues business units in their transformation.

Innovation 87

Innovation Agility Information Technology Marketing Strategy 87

Lead Change Blog

JULY 14, 2020

Successful businesses change their business strategy in response to market challenges. Organisations face significant market challenges right now, and these will impact on how you respond as a leader. That way, you can embrace better innovations and opportunities and enable your organisation to adapt and thrive.

Short-term 213

Short-term Sharpe Business Model Long-term 213

N2Growth Blog

JUNE 12, 2024

The Interplay between the Chief Commercial Officer and Marketing In the intricate realm of corporate operations, the connection between a Chief Commercial Officer and the chief marketing officer is essential. Moreover, a CCO plays an instrumental role in driving marketing innovations.

CRM 221

CRM Crisis Management Crisis Trends 221

Lead Change Blog

NOVEMBER 13, 2020

For instance, they’d suggest an innovative marketing strategy to promote their new product without much regard for anything else. Given these characteristics, naturally, the pessimists would tear the optimistic marketing strategy and other ideas to pieces. Sometimes they would even see problems that weren’t there.

Groupthink 202

Groupthink Marketing Strategy Innovation Team 202

Innovation Excellence

MARCH 9, 2023

GUEST POST from Shep Hyken According to bestselling author and marketing expert Mark Schaefer, the next—and last—great marketing strategy is community. When I read his latest book, Belonging to the Brand, I was intrigued by the subtitle, Why Community is the Last Great Marketing Strategy. Is it really the last?

Marketing 98

Marketing Marketing Strategy Brand Strategy 98

N2Growth Blog

MAY 24, 2024

Distinguishing the Traits of Successful Revenue Leaders In a competitive market, revenue leaders play vital roles, often exerting influence across the entire organizational hierarchy. One of the most important qualities is a profound understanding of market dynamics and customer needs.

Leadership 221

Leadership Trends Objective Agility 221

Chart Your Course

APRIL 29, 2013

Innovation has always been what makes good businesses great. And innovation does not happen without change and risk. For instance, a business wants to expand its social media marketing. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy.

White Paper 231

White Paper Human Resources Consensus Case Study 231

Strategy Driven

NOVEMBER 10, 2023

Unlocking the full potential of your marketing operations requires a precise blend of strategy, technology, and insight. Through strategic refinements and embracing new methodologies, your marketing can become a streamlined force capable of delivering outstanding results with increased efficiency.

Operations 102

Operations Efficiency Marketing Agility 102

In the CEO Afterlife

MAY 16, 2011

Tough-Minded Ways to Innovate. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Articles on strategy and culture were my favorites, many of which I scribed in pencil on a piece of paper that my secretary typed for posterity – oh my, that sounds archaic. They’re hardheaded about Strategy.

CEO 133

CEO Innovation Education Brand 133

Engaging Leader

NOVEMBER 12, 2013

After honing his expertise in general management, marketing, strategy and sales techniques across healthcare and information technology sectors, Nicholas now leads marketing and public relations functions while helping to drive strategy and […].

Public Relations 147

Public Relations Marketing Strategy Information Technology Entrepreneur 147

Innovation Excellence

APRIL 15, 2018

What always surprises us when working with big companies is that innovation is usually primarily seen as a growth tool. What if the best form of marketing wasn’t, It is less commonly talked about as a brand-building tool. That’s usually seen to be the domain of big advertising campaigns that supposedly land enduring brand values.

Marketing 76

Marketing Innovation Power Advertising 76

Strategy Driven

AUGUST 18, 2021

However, to achieve tremendous growth and turn your restaurant into the powerhouse you hope it to be, it’s vital to market the brand and its wares. One option to consider is influencer marketing. Many hospitality entrepreneurs haven’t gone down this path yet, but it can be an innovative and often lucrative marketing tactic to test out.

Influence 126

Influence Marketing Discount Brand 126

In the CEO Afterlife

FEBRUARY 26, 2012

Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). As long as the “Davids” are able to resist the urge to become generalists by expanding into too many markets with too many products, they can win. You be obsessed with innovation.

Creativity 240

Creativity Brand Management Marketing Brand 240

In the CEO Afterlife

MAY 1, 2012

Magic can’t happen in cultures that don’t worship innovation. Innovation starts with leadership. Most big company cultures are not innovative. Oh yes, they talk about innovation in their annual reports and their mission statements. But this isn’t the Apple, Google or Amazon type of innovation. Failure is lauded.

Mission Statement 222

Mission Statement Innovation Committee CEO 222

N2Growth Blog

SEPTEMBER 14, 2010

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. They didn’t want this book – they wanted a tactical book on sales and marketing. Once we challenge our beliefs and knowns –the sky is the limit.

Open-book 272

Open-book Greenleaf Blog Marketing 272