Remove Innovation Remove Marketing Remove Maslow
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Are We Responsible for Bad Leadership?

Persuasive Powerhouse

We may be snowed by the public relations machine that “markets” a poor leader. Maybe we need to have the courage to live our truth regardless of what the outcome is, but when it comes to threatening one’s livelihood, the situation requires more innovative measures, as you did. Worse yet, we may not vote for anyone.

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Beware of Innovations from Daily-Deal Sites

Harvard Business Review

The daily deal industry, still dominated by Groupon, is in the midst of rapid-fire innovation, presenting new opportunities — and some significant risks — for merchants. But merchants should be cautious and skeptical about these innovations. And often steep ones at that. Dholakia is the William S. Mackey, Jr. and Verne F.

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. Maslow sought to map the psychological needs of humans and their motivations.

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People Are the Puck

Harvard Business Review

The Great One's well-known words are often repeated in corporate corridors during discussions about understanding market trends. This is often the reason why thoughtful quantitative analysis that incorporates macro-economic trends, market share, competitive strategies, retail analysis and technological assessments so often misses the mark.

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Three Answers Every Employee Needs

Harvard Business Review

This experience came back to me in late 2010, listening to Steve Kaufman , a senior lecturer at HBS and the former CEO of Arrow Electronics, presenting at the Forum for Growth and Innovation. In Maslow's hierarchy of needs, one of our most basic needs is to feel secure. Do I have a job?

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The Internet Is Finally Forcing Management to Care About People

Harvard Business Review

It includes Mary Parker Follett (1920s), Elton Mayo and Chester Barnard (1930s), Abraham Maslow (1940s), Douglas McGregor (1960s), Peter Drucker (1970s), Peters and Waterman (1980s), Katzenbach and Smith (1990s), and Gary Hamel (2000s). As a result, customers’ expectations are raised.