Eric Jacobson

OCTOBER 8, 2023

“It’s what we call non disruptive creation that allows us to innovate and grow without disruption and social pain,” share the authors W. Chan Kim and Renee Mauborgne. Nondisruptive creation has three distinctive characteristics : First : It can be generated by a scientific invention or a technology-driven innovation.

Blue Ocean Strategy 127

Blue Ocean Strategy Mauborgne Innovation How To 127

The Horizons Tracker

JULY 25, 2023

When we think of innovation, we often do so through the lens of “creative destruction” The phrase, which was memorably coined by economist Joseph Schumpeter, suggests that innovation typically happens when an incumbent is gazumped by a new upstart. ” What is non-disruptive innovation? INSEAD’s W.

Mauborgne 52

Mauborgne Innovation Disruptive Innovation Blue Ocean Strategy 52

Harvard Business Review

OCTOBER 30, 2024

A conversation with INSEAD professor Renée Mauborgne on how to spot a nondisruptive market opportunity and evaluate its potential.

Mauborgne 14

Mauborgne Innovation Marketing Disruptive Innovation 14

The Horizons Tracker

JUNE 21, 2021

Chan Kim and Renée Mauborgne published their hugely influential book Blue Ocean Strategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. Back in 2004 INSEAD’s W. Deviating from industry norms.

Blue Ocean Strategy 135

Blue Ocean Strategy Mauborgne Long-term Strategy 135

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 75

Marketing Review Books Globalization 75

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 70

Marketing Review Books Globalization 70

Harvard Business Review

MAY 21, 2012

Many successful innovations work because they create a new market. Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before.

Marketing 9

Marketing Blue Ocean Strategy Mauborgne Early Adopters 9