Strategy Driven

OCTOBER 29, 2019

Startups, especially, have a hard time convincing banks that their innovative idea is going to be profitable. Indeed, a crowdfunding platform can act as a market research strategy, as you can measure the appeal of your idea through the monetary backing you receive. However, platforms such as Kickstarter or Fundable are busy.

Strategy 50

Strategy Tips Merchandising Banking 50

Strategy Driven

JULY 13, 2011

It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining.

ROIC 62

ROIC Balanced Scorecard Metrics McKinsey 62

Strategy Driven

MAY 10, 2019

Marketers and customer service reps will need to adapt to the changes in the market brought about by technological convergence. Why You Should Focus on Creating an Omnichannel Marketing Strategy? The above facts clearly show the importance of focusing on omnichannel marketing for increased customer satisfaction.

Strategy 50

Strategy Company Loyalty Merchandising 50

Harvard Business Review

OCTOBER 6, 2014

Private label (retail-branded merchandise) has been growing for years – since Sainsbury and Marks & Spencer invented it over 100 years ago – increasing in quality and forcing down brand premiums. So with such a track record of strategic innovation, why has Tesco been blindsided by the hard discounters like Germany’s Aldi and Lidl?

Retail 15

Retail Merchandising Discount Price 15

Harvard Business Review

JANUARY 3, 2011

Companies that demonstrate strategic coherence — think Wal-Mart and Coca-Cola — earn a market premium in terms of higher earnings and greater shareholder value. Start from the opposite direction: Find an attractive market that values what you do best! There's no doubt about it; numbers don't lie.

Strategy 16

Strategy Fixed Assets Competitive Advantage Long-term 16

Harvard Business Review

JUNE 3, 2013

The logic here is that without the price-match guarantee, the retailer was going to lose the sale, so sales gained by this policy are incremental revenue (which results in gross profit as long as the price at least covers merchandise cost). To prosper, physical stores have to change their merchandise selection. Marketing'

Price 11

Price Merchandising Retail Discount 11

Harvard Business Review

NOVEMBER 2, 2012

But Lucas didn’t push for more cash up front; instead he requested the rights to the film’s sequels and merchandise. Although the NFL faces many of the same challenges every multinational company encounters when trying to crack a new market, in many ways the league has a steeper hill to climb. Lucas lucked out. Dan McGinn.

Franchising 15

Franchising Merchandising Video Sports 15

Harvard Business Review

SEPTEMBER 4, 2015

Innovation is widely regarded as important to long-term business performance. So, to achieve higher performance, should company boards and investors choose CEOs with the expertise that would better qualify them to lead innovation? This work builds on earlier research into CEO qualifications.).

CEO 8

CEO Innovation Pharmaceuticals Merchandising 8

Harvard Business Review

JUNE 17, 2011

This is time, effort and money merely focused on splitting the pie versus growing the pie by innovating the product for the benefit of all, especially the fans. Most consumers actually want new benefits and innovation and are willing to pay for them. The path to pie-growing strategies centers on better innovation.

Retail 16

Retail Price Innovation Merchandising 16

Harvard Business Review

MAY 23, 2012

Some Amazonians try to reduce out-of-stock merchandise. Gathering Type 2 feedback lets you take a fundamental look at whether your repeatable model remains competitive and whether there are discontinuities in the market that could undermine it. Others race to build a bigger library of downloadable movies.

Merchandising 16

Merchandising Metrics Restructuring Library 16

Harvard Business Review

MARCH 17, 2011

For years Braun tried to steal share from Norelco, the market leader, but this proved a tough sell: Norelco's customers were shopping for convenience, which wasn't what Braun was offering. Braun simplified its merchandising and brand strategy. For years much of Braun's marketing efforts had been aimed at 40-50+ year old men.

Management 16

Management Retail Brand Merchandising 16

Harvard Business Review

OCTOBER 24, 2013

In the words of its executive vice-president and chief merchandising and marketing officer, “This is really the year of localization.”. To protect their advantage, forward-thinking national chains are combining their brand recognition and market penetration with a local approach.

Retail 11

Retail Merchandising Market Penetration Brand 11

Harvard Business Review

MARCH 12, 2013

Young scientists will invent energy-saving or health-promoting products, incubate new ventures while still in college, and sell them to markets eager for ways to control energy or health care costs. Innovative forms of financing, such as Kickstarter, will continue to grow, also invented by social entrepreneurs.

Health Care 17

Health Care Merchandising Incubator Airlines 17

Harvard Business Review

DECEMBER 10, 2012

When these things work together, they create what we call a capabilities system: examples include Frito-Lay's direct-to-store delivery, Disney's genius for developing and commercializing family-friendly characters, and 3M's incremental innovation machine. One question that seems reasonable in light of the low ($1.75 GE-NBC/Universal.

Due Diligence 17

Due Diligence EBITDA Health Care Gordon 17

Harvard Business Review

JANUARY 29, 2014

But how should sophisticated marketers and merchandisers use them? Does it make more marketing sense encouraging African-American female customers to become more social media savvy? to innovatively, cost-effectively and profitably segment/discriminate their customers and clients. Customers Innovation Technology'

Merchandising 15

Merchandising Media Price Cost 15

Harvard Business Review

FEBRUARY 28, 2011

Everyone says they are in favor of open innovation and co-creation. It turns "market research" into a far more dynamic and creative process. If they have a design or marketing background, all the better. But what is co-creation, really, and how do you do it right? It's easy for the C-suite to sign up to co-creation.

Workshop 16

Workshop Creativity Merchandising Airlines 16

Harvard Business Review

MARCH 8, 2011

If you can reinforce that focus in every decision you make — from mergers & acquisitions to new product launch to budgeting or cutting costs — it can help you win market share, generate sustainable growth, or even turn around a decline. Are we focused strategically on markets where we can compete effectively?

Merchandising 15

Merchandising Budgeting CEO Pharmaceuticals 15

Harvard Business Review

MARCH 5, 2013

But the content people also know their customers will balk if they feel that content has been compromised by paid marketing. Then there was material published by "content marketers" to serve the kinds of information needs typically met by traditional content providers, thus adding value to a customer's engagement with a brand.

Advertorial 11

Advertorial Advertising Merchandising Content 11

Harvard Business Review

DECEMBER 9, 2015

” In this form of marketing, fans who share a common interest are encouraged to engage with little to no prompting by the brand. Done well, we believe that tribe marketing empowers a brand to behave like an effortless host at a cocktail party. ”) will most likely share with others who share that same interest or passion.

Marketing 8

Marketing Brand Merchandising Advertising 8

Harvard Business Review

FEBRUARY 8, 2013

Business units come and go, but finance, HR, IT, marketing, legal, and R&D are forever. Similarly, Amazon doesn't succeed because its people apply broad marketing expertise. Imagine trying to use the objective of being "innovative" as a criterion for the multitude of investments a company must make around product launches and R&D.

Supply Chain 11

Supply Chain Real Estate Short-term Merchandising 11

Harvard Business Review

OCTOBER 17, 2018

At the industry level they include (a) the extent of AI diffusion in economies; (b) the build-up of corporate profit; and (c) labor market dynamics. It took several decades for steam to drive the rollout of railways services and create a large market of exchanges in the United States. Why do laggards not jump into AI?

GDP 14

GDP Long-term McKinsey Technology 14

Harvard Business Review

NOVEMBER 15, 2017

Pioneers of new business models, such as Alibaba and Amazon, are launching innovations in rapid succession, such as voice ordering and real-time pricing, while simultaneously building scale and driving down costs. Danita Delimont/Getty Images. Few industries are being disrupted as drastically as the retail industry.

Retail 14

Retail Chief Executive Officer Supply Chain Operations 14

Harvard Business Review

JUNE 23, 2015

Here at Machine Shop , the wholly owned innovation company of the alternative rock band Linkin Park, we identified the need to think differently years ago. For more than a decade, Linkin Park and Machine Shop enjoyed success and continued to innovate. of course). Photo by Lorenzo Errico. Enter Harvard Business School.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

Harvard Business Review

NOVEMBER 27, 2018

Data science can enable wholly new and innovative capabilities that can completely differentiate a company. But those innovative capabilities aren’t so much designed or envisioned as they are discovered and revealed through curiosity-driven tinkering by the data scientists. ” a marketer might ask.

Learning-by-Doing 14

Learning-by-Doing Engineering Metrics Cost 14

Harvard Business Review

MAY 22, 2013

Merchandise ordered online can now be drop-shipped for same-day pickup at local stores. To understand how strategic logic leads readily to such hybrids, consider the results of a recent war game I helped to stage, in which participants sought winning strategies in one fast-changing sector: the US higher education market.

Business Model 11

Business Model Merchandising Course Education 11

Harvard Business Review

MAY 30, 2014

If a company’s leaders understand the capabilities that define its unique identity, they’ll make smarter decisions about what businesses to buy and sell, what markets to enter and exit, what to prioritize in new product development, how to manage costs, where to invest, and all the other choices that are inherent in sustaining a great company.

Company 10

Company Supply Chain Airlines Health Care 10

Harvard Business Review

NOVEMBER 21, 2013

For many years, beginning in 1942, Premarin was the only hormone replacement therapy drug on the market derived from a natural source. A series of patents were issued on the drug in the 1940s, but long after they had expired, there were still no generic competitors on the market. Insiders know it as Merchandise 7X.

Intangible Assets 9

Intangible Assets Merchandising Pharmaceuticals Innovation 9

Harvard Business Review

NOVEMBER 14, 2012

The company is doing pretty well: it has over 800,000 active sellers and a 15 million-person marketplace across 150 countries, and last year its gross merchandise sales reached $525 million. It's already spurred employee initiative, innovation and intrepreneurship — all in the name of making Etsy better.

Merchandising 10

Merchandising Brainstorming Commitment Proposal 10

Harvard Business Review

MAY 9, 2014

“Retailers are all using scanner data to track what happened at the point of sale ,” says Sam Hui, an associate professor of marketing at NYU’s Stern School of Business. ” Lezon, along with Alex and Ani’s head of merchandising and head of sales operations, used the data to inform product placement.

Retail 15

Retail Chief Technology Officer Technology Merchandising 15

Harvard Business Review

OCTOBER 17, 2013

In other words, the focus understandably centers on measurably improving the perceived core competence—selling better, manufacturing better, marketing better, hiring even better talent, cutting costs better. FedEx’s competencies in digital and transportational networks are its innovation platforms.

Core Competence 10

Core Competence Prahalad Supply Chain Hamel 10

Harvard Business Review

MARCH 14, 2013

Nike : To bring inspiration and innovation to every athlete* in the world. *"If Dunkin Donuts :> Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores. If you have a body, you are an athlete.". Notice how you respond to each statement.

Mission Statement 13

Mission Statement Sports Merchandising Brand 13

Harvard Business Review

MARCH 12, 2014

After analyzing traffic flows in their stores, a big box retailer realized that less than 10% of customers visiting their shoe department engaged with the self-service wall display where merchandise was stacked. Marketing. The culprit turned out to be a series of benches placed in front of the wall, limiting customer access.

Retail 12

Retail Customer Intimacy Apparel Wireless 12

Harvard Business Review

OCTOBER 24, 2017

These have forced AirBnB, Tesla, and Uber to make costly concessions to their operating practices or to exit certain markets altogether. In industries being disrupted by new entrants with distinct business models, incumbents often have an important advantage: entrenched regulatory and legal barriers. In the U.S.,

Licensing 13

Licensing Proposal Retail Long-term 13

Harvard Business Review

NOVEMBER 12, 2015

Many executives start presentations about products or initiatives with a vague theme statement, often expressed with as much pith as a puff of smoke: “We have a new focus on customer satisfaction,” or “Our current strategic goals are execution and innovation.” Of course not.

Merchandising 8

Merchandising Health Care Software Products 8

Harvard Business Review

MARCH 12, 2013

Young scientists will invent energy-saving or health-promoting products, incubate new ventures while still in college, and sell them to markets eager for ways to control energy or health care costs. Innovative forms of financing, such as Kickstarter, will continue to grow, also invented by social entrepreneurs.

Health Care 9

Health Care Merchandising Incubator Airlines 9

Harvard Business Review

AUGUST 21, 2014

When I argue that e-commerce isn’t likely to destroy innovative omnichannel retailers , I typically receive passionate responses. Their economics greatly resemble those of mail order catalogs—in fact, many e-commerce businesses continue to use catalogs in their marketing mix—and they aren’t all favorable.

Retail 8

Retail Price Forrester Merchandising 8

Harvard Business Review

AUGUST 11, 2015

Mauro Porcini is PepsiCo’s Chief Design Officer—the first to hold the position—where he oversees design-led innovation across all the company’s brands under CEO Indra Nooyi. That’s where our work is really about innovation. I strongly believe that design and innovation are exactly the same thing.

Organization 8

Organization Brand Six Sigma Innovation 8