Remove Innovation Remove Marketing Remove Network Economy
article thumbnail

The Serendipity Machine

Mills Scofield

Sebastian, an organization hacker, is the author of The Serendipity Machine - the inspiring story of the highly innovative, international coworking network Seats2meet.com. The power of viral marketing makes it sensible for Seats2meet.com to provide workspaces without asking for financial compensation. Sebastian Olma.

article thumbnail

Business School Professors Should Be Like Movie Directors

Harvard Business Review

Professors must think of themselves as experiential movie directors for a production of Global Business in the Networked Economy , orchestrating and coaching a multinational cast of actors through experiments – and stepping off of the stage for a broader purview. Script and direct large-scale complex simulations.

article thumbnail

You Need a Community, Not a Network

Harvard Business Review

Consider Ashoka , which provides start-up funding and support for social innovators worldwide. As Linda Hill and her colleagues have described, the company needed expert knowledge as it navigated the technically and ethically challenging waters of pharmaceutical development and marketing.

Gilbert 12