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The Vital Secondary Market For Innovation

The Horizons Tracker

Despite concerns that the pace of innovation has been slowing in recent decades, 2020 saw over 1,000 patents registered per day in the United States alone. Most of the research on innovation examines how something new gets produced, not how the idea itself moves about. The secondary market for innovation.

Marketing 126
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Businesses Don’t Fail – Leaders Do

N2Growth Blog

Strategy, pricing, positioning, branding, distribution, compensation, or any number of other metrics tied to sales force productivity all rest with executive leadership. No Innovation: Leaders create a culture of innovation or they kill it. Leaders who can’t stay in front of the market tend to get run over by it.

Brand 379
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Leadership and Competition

N2Growth Blog

If you really want to understand a leader’s perspective on the market, ask them about their competition. I’m always on the lookout for new practitioners entering the market where we have practice areas, disruptive technology, or changes in the landscape that could disintermediate certain aspects of the market.

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N2Growth Helps Businesses Combine Strategy & Innovation for a Consumer-First Approach to Digital Transformation

N2Growth Blog

To stay competitive, brands must innovate and transform. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. Digital technology continues to transform both the retail and consumer experience.

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Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. Wal-Mart promises low prices, every day. Everything.

Marketing 173
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First Look: Leadership Books for March 2020

Leading Blog

Marketers want to change their customers’ minds and leaders want to change organizations. Create the Future + the Innovation Handbook : Tactics for Disruptive Thinking by Jeremy Gutsche. Create the Future teaches you how to think disruptively, providing specific steps to create real innovation and change. But change is hard.

Books 402
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How Innovation Boosts Profitability

The Horizons Tracker

The impact of innovation to improve the profitability of companies is something that has always been assumed, but nonetheless, it’s nice to have some tangible evidence to show it’s the case. They found that the most innovative firms achieved 1.95% higher growth in profitability each year than their less innovative peers.