Strategy Driven

DECEMBER 10, 2021

Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. Now that the product is about to debut, a creative team put their heads together to create effective marketing campaigns.

Products 81

Products Productivity Planning Stage-Gate 81

The Horizons Tracker

AUGUST 11, 2021

After all, hugely successful people, such as Bill Gates, Steve Jobs, and Mark Zuckerberg famously didn’t finish college before building their hugely successful businesses. The course covers market research, refining your business plan, funding a startup, and promoting your business. “In some states, it exceeded 50%.

Entrepreneur 126

Entrepreneur Stage-Gate Crisis Learning-by-Doing 126

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 131

Brand CEO Stage-Gate Marketing 131

Lead on Purpose

DECEMBER 3, 2010

Bill Gates is the master of staying ahead of the pack in the business world. John Durfee is a Gulf War veteran and the marketing manager for Airsplat, the nation’s largest retailer of Airsoft Guns including Spring Airsoft Rifles. The temperature is dropping quickly in the desert night.

Management 150

Management Stage-Gate Ethics Marketing 150

Lead on Purpose

MAY 12, 2009

Filed under: Leadership , Knowledge , Market-driven , Innovation , Product Management / Marketing Tagged: | strategy , customer focus , products , services , Carol Bartz , Yahoo! She has a tremendous task ahead to realign Yahoo’s products to the market. This is the new corporate strategy for Yahoo.

Strategy 100

Strategy Stage-Gate Productivity Products 100

Harvard Business Review

MARCH 28, 2011

Editor's note: This post is part of a three-week series examining educational innovation and technology, published in partnership with the Advanced Leadership Initiative at Harvard University. The challenges of urban K-12 education in the United States, and indeed globally, are at a crisis stage. presidential administrations.

Education 15

Education Innovation Stage-Gate Software 15

N2Growth Blog

APRIL 28, 2014

They must be bold in their actions, willing to take calculated risks together that will have the greatest potential to achieve major, market?shifting They must be disciplined and focused , concentrating all of their efforts at critical points and times to capitalize on key market opportunities to meet the demands. shifting results.

CEO 393

CEO Succession Tips How To 393

Harvard Business Review

JULY 20, 2018

Despite good intentions—and widespread acceptance of the importance of innovation—efforts to innovate at large companies often lack a clear mission and framework, and as a result, they go off the rails. At Samsung, the other aspects of the innovation process are relatively well managed at the operating level.

Innovation 10

Innovation Incubator Stage-Gate Idea Generation 10

Mills Scofield

NOVEMBER 18, 2011

Special guest blog post by Don Esch, President of Bettcher Industries of his story at BW-Center For Innovation & Growth 's Innovation Summit. The Change: Was It Innovation, Serendipity or Providence? So into the “Scoping” stage we go and the learning begins. Million; not big, but interesting.

Succession 70

Succession Industry Stage-Gate CFO 70

Harvard Business Review

NOVEMBER 12, 2012

In some of these markets, minorities are in fact the majority. I'm a product of a market like this. While political operatives have their own lessons to learn from the 2012 electoral results, marketers need to utilize some of the same strategies Obama used to win a second term — particularly in his appeal to minorities.

Marketing 15

Marketing Stage-Gate Industry Follow-up 15

Harvard Business Review

AUGUST 23, 2018

That fear drives their companies to invest millions into coming up with breakthrough innovations. If innovation projects are going to succeed, they’ll need to survive a handoff from an innovation team to an execution team. These labels also nicely describe the phases of innovation: Explore, Scale, and Optimize.

Project 8

Project Innovation Team Stage-Gate 8

Harvard Business Review

MAY 6, 2015

The fear of getting Netflix-ed or Uber-ized is spurring big companies to dial up their investment in innovation. But as investment increases, many companies are struggling with a challenging question: how do you know whether your chosen innovation strategy is actually bearing fruit? Number of projects in the innovation pipeline.

Metrics 8

Metrics Innovation Company Stage-Gate 8

Harvard Business Review

OCTOBER 3, 2013

It shouldn’t happen, but it does: You realize much too late that your innovation project is in deep trouble. In a recent analysis of a massive, expensive innovation failure, Kim van Oorschot of BI Norwegian Business School, Henk Akkermans of the University of Tilburg in the Netherlands, and Kishore Sengupta and Luk N.

Stage-Gate 8

Stage-Gate Innovation Execution Management 8

Harvard Business Review

APRIL 27, 2015

Can you think of any business topic that’s been hotter for longer than innovation? In a McKinsey poll , 94% of the managers surveyed said they were dissatisfied with their company’s innovation performance. And yet when it comes to innovation, the gap between aspiration and accomplishment seems as big as ever.

Innovation 8

Innovation Company Engineering Supply Chain 8

CO2

APRIL 1, 2022

It’s more likely that they set out to meet an unmet need in the market. Recent research has shown that “high purpose” companies — those who have a point of view on social issues, innovate with purpose, and have a commitment to society — outperform “low purpose companies.” For example, high purpose companies experience: 14.1%

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

It’s more likely that they set out to meet an unmet need in the market. Recent research has shown that “high purpose” companies — those who have a point of view on social issues, innovate with purpose, and have a commitment to society — outperform “low purpose companies.” For example, high purpose companies experience: 14.1%

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

JANUARY 16, 2013

Bad quality control: MobileMe, antenna-gate. No advertising innovation: The "I'm a Mac/"I'm a PC" campaign ran for three and a half years without a refresh. Yes, Steve Jobs actually unveiled a leather iPod pouch on stage. There are other markets waiting to be disrupted, for sure. That was an underwhelming day. Television.

Marketing 11

Marketing Stage-Gate Advertising Price 11

Harvard Business Review

JULY 6, 2012

First, the teams behind winning apps tend to be composed of the organizations' best techno-marketing talent, people with deep understanding of social media. Second, they take a few basic ingredients — brand, marketing, technology, and service — and combine them in just the right ways over the course of five stages.

Stage-Gate 14

Stage-Gate Airlines Brand Loyalty 14

Harvard Business Review

JANUARY 3, 2012

That's one memorable piece of advice from a leader at a global innovation powerhouse. The general way around this problem seems simple enough — have a process by which you evaluate ideas in different ways at different stages of development (most call this a "stage-gate process."). Then, the bar goes up.

Stage-Gate 15

Stage-Gate Due Diligence Disruptive Innovation Document 15

Harvard Business Review

APRIL 26, 2017

It’s been more than 25 years since Bill Gates dismissed retail banks as “dinosaurs,” but the statement may be as true today as it was then. The marketing, underwriting, and servicing of SME loans have largely taken a backseat. Gates’ original quote contended that the dinosaurs can be ”bypassed.”

Banking 12

Banking Stage-Gate Credit Scoring Competitive Advantage 12

Harvard Business Review

APRIL 17, 2018

If everyone followed that logic, however, there’d be little innovation to walk out the door or to acquire! Small Firms Are Not More Innovative. The first problem with this view is that it ignores where most innovation comes from. For one thing, small-company innovation is often more visible.

Long-term 10

Long-term Innovation Technology Stage-Gate 10

Harvard Business Review

JULY 27, 2011

In particular, most respondents expected growth in emerging markets to become more important, as the underlying growth rate in developed economies remains sluggish. Likewise, most of the respondents said that scaling innovation was crucial, but nearly half rated themselves as either low or below average in this area.

Stage-Gate 22

Stage-Gate Report Project Uncertainty 22

Harvard Business Review

NOVEMBER 7, 2012

Innovation is one those evergreen themes: it is a rare CEO who doesn't list innovation as one her top four or five priorities. But innovation is an elusive beast. We can look to companies renowned for innovation — like Apple and Google — and try to learn from them. So what to do? But that's a flawed approach.

Company 8

Company Stage-Gate Innovation Bureaucracy 8

Joseph Lalonde

MARCH 14, 2018

What I do in that time sets the stage for the day I will have. Even if it’s walking to the local market for lunch, or parking further away in a parking lot. He could have attributed their success to more advanced technology, better marketing, or thinking differently. John Jantsch of Duct Tape Marketing. Keep moving!

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

NOVEMBER 15, 2013

China leads the world in population, and probably in sheer numbers of entrepreneurs as well, but does it lead the world in innovative dreams? Dreams power innovation, and innovation is key to all of our futures, but who’s dreaming on China’s behalf? So, where are those innovation dreams coming from, and what are they like?

Entrepreneur 8

Entrepreneur Proposal Stage-Gate Disruptive Innovation 8

Miles Anthony Smith

JUNE 5, 2018

​ For example, the job function I have now, digital marketing , didn’t exist when I left college, and had I focused on other areas without adapting as my career progressed, I might’ve missed my calling in digital marketing. June Angus ( Raven’s Gate ) The number one thing I look for is perseverance.

Career 74

Career Advice Succession Learning-by-Doing 74

Harvard Business Review

MARCH 2, 2018

The healthcare industry has long relied on traditional, linear models of innovation – basic and applied research followed by development and commercialization. An alternative emerging at healthcare institutions worldwide is human-centered design and co-creation, a set of approaches that can accelerate and humanize healthcare innovation.

Health Care 10

Health Care Innovation Mayo Stage-Gate 10

Rajesh Setty

SEPTEMBER 27, 2011

Through the Entrepreneur Journeys project, I have come to conclude that the most vulnerable phase in an entrepreneur’s life is the pre-$1 million revenue stage. In my roundtables, the vast majority of entrepreneurs I work with are in this rather vulnerable pre $1 million revenue stage. This is where numerous ventures fail.

Entrepreneur 54

Entrepreneur Stage-Gate Finance Incubator 54

Harvard Business Review

MAY 30, 2017

cleantech innovation declined from 2014 to 2016, as measured by patents. as the most attractive market worldwide for renewable energy investment, this year downgraded it to third , behind China and India. America appears to be pulling back on cleantech innovation when it can least afford to do so. ’s drop in its rankings.

Stage-Gate 9

Stage-Gate Kleiner Energy Proposal 9

Harvard Business Review

SEPTEMBER 5, 2018

Billed as a set of tools for innovation, design thinking has been enthusiastically and, to some extent, uncritically adopted by firms and universities alike as an approach for the development of innovative solutions to complex problems. When it comes to design thinking, the bloom is off the rose. A New Name for an Old Method.

Real Estate 8

Real Estate Proposal Politics Policies 8

Harvard Business Review

MARCH 12, 2013

Congress has been the piñata in every poll lately, but recently presented bipartisan legislation — the Start-up Innovation Credit Act of 2013 (SICA) introduced by Senator Chris Coons (D-DE) — is proof that Capitol Hill has its share of good ideas. payroll), towards the R&D tax credit.

Stage-Gate 15

Stage-Gate Committee Entrepreneur Innovation 15

Harvard Business Review

MARCH 12, 2013

Congress has been the piñata in every poll lately, but recently presented bipartisan legislation — the Start-up Innovation Credit Act of 2013 (SICA) introduced by Senator Chris Coons (D-DE) — is proof that Capitol Hill has its share of good ideas. payroll), towards the R&D tax credit.

Stage-Gate 8

Stage-Gate Committee Entrepreneur Innovation 8