Innovation Marketing Strategic Fit 
N2Growth Blog
SEPTEMBER 17, 2024
Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.
N2Growth Blog
SEPTEMBER 13, 2024
Chief Strategy Officers are crucial for shaping an organization’s strategic vision and ensuring long-term success. They develop and execute initiatives that align with the company’s goals, focusing on market trends , competitive threats, and emerging opportunities. Data Analysis: Proficiency in data analysis is crucial.
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Strategy Driven
OCTOBER 21, 2016
It had earlier set an ambitious target of taking a quarter of Japan’s auto market, but to achieve that, the chief executive had said that the old way of making and selling cars would no longer suffice. Nissan’s market share in Japan had stalled at just 16 percent, it was faring little better abroad, and losses were mounting everywhere.
Harvard Business Review
SEPTEMBER 19, 2011
For many companies, a shrinking middle class means a shrinking top line, as their traditional consumer base migrates to the lower end of the market. But a closer look at Smucker's reveals a powerful set of growth strategies driving these results: A strategic approach to acquisitions. Census Bureau, a record 46.2 But not for the J.M.
Harvard Business Review
JANUARY 17, 2017
From the thirteenth century on, the Arsenal nurtured creativity and spurred innovation and entrepreneurship in the construction of its galleys. Merchants and traders played the game of incremental innovation by focusing on efficiency and optimization. What’s the lesson for entrepreneurs and innovators today?
Harvard Business Review
DECEMBER 23, 2016
” Members from each partner organization rate the alliance in areas related to strategic fit, operational fit, and cultural fit. Heat degrades the substrate of innovation, while light catalyzes it.” Lilly’s research shows these same effects can happen between members of alliance innovation teams.
Harvard Business Review
JUNE 8, 2015
Change and innovation are choices, not givens, in any organization, and there are managerial levers for making these selections wisely. Within EB, Merck first created a Global Health Innovation Fund and then a Healthcare Services and Solution unit to identify, develop, and operate nascent opportunities that fit that thesis.
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