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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.

Marketing 257
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Intrapreneurship in "Social" Business

Mills Scofield

Having lived in and with off-the-grid communities in Latin America, in Nicaragua and Colombia, I had seen and felt the impact of low Internet and basic telecommunications access, especially when it comes to communicating with potential employers. First is the bandwidth to test out new ideas and to maintain a constant stream of innovation.

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On a Consumer Watershed

Marshall Goldsmith

Over the past several years a major shift in customer behavior has reshaped the nature of many markets and is leading to profound changes in how companies attempt to serve those markets. Innovation' More and more business customers have quit buying stand-alone products and have started buying integrated solutions.

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Retain Your Top Performers

Marshall Goldsmith

Innovative high-technology corporations are currently paying employees large bonuses to recruit top talent. Leaders can no longer afford to let the vagaries of the job market determine who leaves and who stays. The CEO of a leading telecommunications company recently embarked on an innovative approach.

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Institutions Are Key To Successful Entrepreneurship

The Horizons Tracker

Each year INSEAD and WIPO team up to produce the Global Innovation Index , which aims to rank nations according to their innovative capacity and outputs. At the heart of the rankings are various institutions and institutional factors that the researchers believe underpin good innovation. Starting from a low base. Data colonies.

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The Danger of Denial

Marshall Goldsmith

All I had to do was look at the path of technological innovation and make a reasonable guess. I don’t know much about telecommunications – it just seemed obvious. Within the next 20 years there will be millions of brilliant, highly educated knowledge workers flooding the global job market.

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Reverse Innovation at Davos

Harvard Business Review

I was a panelist on a session on Reverse Innovation during the recently concluded World Economic Forum at Davos. The conventional wisdom is that innovations originate in rich countries and the resulting products are sold horizontally in other developed countries and then sent downhill to developing countries. Not really.