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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.

Marketing 257
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On a Consumer Watershed

Marshall Goldsmith

Over the past several years a major shift in customer behavior has reshaped the nature of many markets and is leading to profound changes in how companies attempt to serve those markets. Innovation' More and more business customers have quit buying stand-alone products and have started buying integrated solutions.

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Intrapreneurship in "Social" Business

Mills Scofield

Having lived in and with off-the-grid communities in Latin America, in Nicaragua and Colombia, I had seen and felt the impact of low Internet and basic telecommunications access, especially when it comes to communicating with potential employers. First is the bandwidth to test out new ideas and to maintain a constant stream of innovation.

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Retain Your Top Performers

Marshall Goldsmith

Innovative high-technology corporations are currently paying employees large bonuses to recruit top talent. Leaders can no longer afford to let the vagaries of the job market determine who leaves and who stays. The CEO of a leading telecommunications company recently embarked on an innovative approach.

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The Danger of Denial

Marshall Goldsmith

All I had to do was look at the path of technological innovation and make a reasonable guess. I don’t know much about telecommunications – it just seemed obvious. Within the next 20 years there will be millions of brilliant, highly educated knowledge workers flooding the global job market.

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The Factors Behind China’s Growing Strength in Innovation

Harvard Business Review

Today, Shenzhen-based DJI , of which one of us is a board member, holds a global market share of 70% in consumer drones and offers a window into the future of competition from China. But DJI is testament to China’s transformation from copycat to high tech innovation. Western media has been quite critical of the Chinese miracle.

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Why Germany Dominates the U.S. in Innovation

Harvard Business Review

Reading the headlines, you might think that the most urgent question about national success in innovation and growth is whether the U.S. Germany does a better job on innovation in areas as diverse as sustainable energy systems, molecular biotech, lasers, and experimental software engineering. or China should get the gold medal.