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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.

Marketing 257
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Intrapreneurship in "Social" Business

Mills Scofield

Having lived in and with off-the-grid communities in Latin America, in Nicaragua and Colombia, I had seen and felt the impact of low Internet and basic telecommunications access, especially when it comes to communicating with potential employers. First is the bandwidth to test out new ideas and to maintain a constant stream of innovation.

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On a Consumer Watershed

Marshall Goldsmith

Over the past several years a major shift in customer behavior has reshaped the nature of many markets and is leading to profound changes in how companies attempt to serve those markets. Innovation' More and more business customers have quit buying stand-alone products and have started buying integrated solutions.

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Retain Your Top Performers

Marshall Goldsmith

Innovative high-technology corporations are currently paying employees large bonuses to recruit top talent. Leaders can no longer afford to let the vagaries of the job market determine who leaves and who stays. The CEO of a leading telecommunications company recently embarked on an innovative approach.

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The Danger of Denial

Marshall Goldsmith

All I had to do was look at the path of technological innovation and make a reasonable guess. I don’t know much about telecommunications – it just seemed obvious. Within the next 20 years there will be millions of brilliant, highly educated knowledge workers flooding the global job market.

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A Sad Lesson in Collaborative Innovation

Harvard Business Review

The innovator's quest has been to find the win-win proposition: a great new product that can create differentiated value for consumers while supporting differentiated profits for the producer. The innovator's job is now to create wins across the board. MORE ON KNOCKING DOWN BARRIERS TO INNOVATION.

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The Top Six Innovation Ideas of 2011

Harvard Business Review

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. They'll increasingly be a source of, and resource for, innovation differentiation in 2011, if not for your organization, then for the firm you most dread competing against. That's right. Contestification.