Remove Innovation Remove Marketing Remove Yield Management
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Where Open Innovation Stumbles

Harvard Business Review

When I urge managers in a company to make open innovation part of their innovation strategy, they get it conceptually. A vice president of the group had been to a presentation on Open Innovation and was intrigued by the concept. At the same time, however, I've come to recognize a danger in the approach. Think again.

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How an NBA Team Thinks About Data, Talent, and Pricing

Harvard Business Review

We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation. We talk about things like yield management, demand curves, and perishable inventory — factors that dictate our pricing strategies.

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Five Good Reasons to Champion Auto-Analytics in Your Organization

Harvard Business Review

Nike believes so strongly in the growth and profitability of the "auto-analytic" market that it it's about to launch a " FuelBand " that measures oxygen consumption, motion, steps taken per day, and more. However, using personal data (emails, calendars, etc) and spreadsheets, some practitioners are developing personal yield management tools.