The Horizons Tracker

JULY 18, 2021

” After 25 years of the mass-market internet the researchers believe it has been shown that these theories are fanciful in the extreme and the internet hasn’t removed the importance of face-to-face interactions or diminished the cost of distance.

Technology 102

Technology Mass Marketing Cooper Cost 102

CO2

JANUARY 2, 2011

They look at 9 Building Blocks that form the business canvas. These are: Customer Segments – An organization serves one or several customer segments. Technology and its role in travel 2.0 Pink Demos Dr. John Sullivan FORA.tv

Business Model 141

Business Model Executive Coaching Execution Blog 141

Terry Starbucker

JULY 19, 2015

The past declines in video customers were indicative of an industry that encountered two formidable satellite TV competitors, and as a result lost massive chunks of market share. Our competitors offered more channels at a very competitive price, and were able to mass market. Making the Connection.

Leadership 150

Leadership Metrics Price Mass Marketing 150

Harvard Business Review

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. What can companies looking to scale up their innovations learn from their approach? While the U.S.,

Marketing 29

Marketing Mass Marketing Early Adopters Automotive 29

Harvard Business Review

APRIL 22, 2011

That's partly because, as we all know, organizations and cultures rebel against innovations, especially when they are first conceived. If Nestle had gone only by market research — usually innovation's first enemy — the concept would never have gotten off the ground.

Innovation 16

Innovation Mass Marketing Strategic Planning Marketing 16

Harvard Business Review

AUGUST 29, 2011

We've all been in conversations on the topics of creativity and innovation when Henry Ford's most famous adage is (excuse the pun) trotted out, usually accompanied by a knowing smirk and air of self-evidence. Battle lines are quickly drawn. Having grown weary of both sides of the debate, I was curious; did Ford utter those words?

Innovation 18

Innovation Mass Marketing Price Market Segmentation 18

Harvard Business Review

NOVEMBER 9, 2012

The Met, with his inclusive strategy, has activated a mass market outside the confines of the theatre and of the traditional affluent and aging opera lover. I think marketers make way too much of segmentation — the art of identifying differentiated characteristics.

Mass Marketing 9

Mass Marketing Marketing Sharpe Price 9

Harvard Business Review

SEPTEMBER 14, 2011

In prior blog posts, we have described how Western multinationals such as Xerox and GE are embracing polycentric innovation by sourcing more R&D capabilities from emerging markets such as India and China and integrating them into a synergistic global innovation network. Integrate with local innovation ecosystems.

Globalization 14

Globalization Innovation Decentralization Chemicals 14

Harvard Business Review

MARCH 12, 2012

We call this phenomenon reverse innovation — any innovation that is adopted first in the developing world, and then later in the developed world. Surprisingly, such innovations defy gravity and flow uphill from the poor to the rich. Reverse innovation will become more and more common. Phase 2: Glocalization.

Glocalization 16

Glocalization Mass Marketing P&L Globalization 16

Harvard Business Review

OCTOBER 19, 2016

Rather than starting with their own portfolio needs and barreling ahead—a supply-driven strategy that companies rarely seem to escape—successful companies start with the consumer’s mindset and use that lens to identify market gaps. This new product line generated $104 million in sales during its first year.

Mass Marketing 8

Mass Marketing Marketing Price Brand 8

Harvard Business Review

DECEMBER 3, 2010

It's rare that a technological innovation creates debate both in the Anthony household and among my colleagues, but Microsoft's Kinect had done just that. The core issue: did Microsoft over-stretch in its effort to transform the gaming market?

Mass Marketing 15

Mass Marketing Video Technology Long-term 15

Harvard Business Review

DECEMBER 2, 2010

As a result, it's extremely difficult to sell innovation to this consumer. A promise from a marketer is meaningless, because the marketer isn't part of the town, the marketer will move away, the marketer is, of course, a liar. Mass market acceptance is rare. Your penchant for risk is close to zero.

Marketing 16

Marketing Mass Marketing Early Adopters Venture Capitalist 16

Harvard Business Review

DECEMBER 30, 2016

Surely this cheap, customer-centric, and data-driven innovation would impress the client. To make customers measurably happier, optimization mattered less than innovation. Their optimization strengths had become innovation weakness. Platforms, not processes, make innovations faster and easier to implement.

Process 17

Process Competitive Advantage Outsourcing Supply Chain 17

Harvard Business Review

APRIL 25, 2012

The same holds true for consumer focus groups, innovation contests, and more recently the use of social media sites to solicit feedback from consumers. The TV included many of the teens' suggestions, but didn't catch on in the mass market. That's often where the real innovation lies.

Power 15

Power Mass Marketing Focus Group Brand 15

Harvard Business Review

MAY 15, 2012

His disruptive innovation theory, for example, says that incumbents that listen to their best customers — when their offering has already overshot the mainstream — leave themselves susceptible to attack from companies armed with simpler, more affordable solutions.

Christensen 15

Christensen Succession Storytelling McKinsey 15

Harvard Business Review

MAY 31, 2011

Perhaps it is here, and not in Americans' two-car garages, where the large early market for advanced battery technology resides. based solar energy companies produce systems that compete on price, opening up huge new mass markets for renewable energy? The Chinese now account for 80% of this market and will soon take it global.

Incubator 16

Incubator Business Model Mass Marketing Globalization 16

Harvard Business Review

NOVEMBER 24, 2010

In turn, reflection becomes the rocket fuel for experimentation, the lifeblood of high-level innovation, the spark of deeper meaning, and the wellspring of enduring purpose. If you're here to "innovate" sugar water, then thinking in terms of orthodox buyers and suppliers might do the trick. Tags: Innovation Strategy.

Short-term 17

Short-term Mass Marketing Marketing Mix Taylor 17

Harvard Business Review

NOVEMBER 24, 2010

In turn, reflection becomes the rocket fuel for experimentation, the lifeblood of high-level innovation, the spark of deeper meaning, and the wellspring of enduring purpose. If youre here to "innovate" sugar water, then thinking in terms of orthodox buyers and suppliers might do the trick. So throw Frederick W.

Short-term 17

Short-term Guidelines Mass Marketing Telecommunications 17

Harvard Business Review

APRIL 15, 2014

The recent failures of mass market retailers Sears and J.C. Change management Disruptive innovation Strategy' Will you confuse people? If you bounce from one strategy (say, low prices) to another (full service) and back again, people won’t know what you stand for. Penney are clear examples of the problem with inconsistency.

Disruptive Innovation 14

Disruptive Innovation Mass Marketing Fashion Porter 14

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer.

Customer Intimacy 16

Customer Intimacy How To Mass Marketing System 16

Harvard Business Review

OCTOBER 11, 2011

Pampers is now one of UNICEF's largest corporate donors, yet the campaign has delivered year-on-year growth for P&G's brand even in its toughest markets. The result is a new model for cause-related marketing, an innovative way to strengthen mature brands, and a path-breaking avenue to raise money for the big issues.

Maturity 14

Maturity Mass Marketing Brand Comparison 14

Harvard Business Review

MAY 2, 2011

Rather, they focus on markets (anonymous agglomerations of customers) rather than on any real, living, breathing individual customer. Most recognize that there are no truly mass markets any more. But we must go beyond looking at market segments and niches to embracing the truism that every customer is his own market.

Mass Marketing 15

Mass Marketing Market Segmentation Travel Marketing 15

Harvard Business Review

MAY 26, 2014

The traditional advice, from Clayton Christensen’s work on disruptive innovations and Michael Tushman’s on organizational ambidexterity , is to set up the new activity as a separate unit, reporting to a manager at the corporate headquarters who can sponsor the new activity and help to integrate it with the rest of the company. Strategy'

Mass Marketing 13

Mass Marketing Brand Disruptive Innovation Advice 13

Harvard Business Review

MARCH 8, 2012

Of course, the notion of a passive consumer, and a mass market was overly simplistic; consumers were never as passive as companies like to think.). Try applying the marketing funnel to your love life and see how it goes. We want innovation, but without experiencing failure. Relationships aren't rational, but emotional.

Marketing 20

Marketing Brand Mass Marketing Metrics 20

Harvard Business Review

FEBRUARY 14, 2012

Mass markets were a convenient fiction created by mass media. That was why Christensen's The Innovator's Dilemma became the bible of the boardroom. How many companies have figured out how to shift from supply chain management to integrating customer feedback directly into their product design, distribution, and delivery?

Banking 18

Banking Business Model Supply Chain Mass Marketing 18

Harvard Business Review

JUNE 1, 2011

No, not World War II, but rather the introduction of the first mass market paperback. But book publishing survived the shock, and an indigenous American literature, as Dickens predicted, took off. Shock absorbed. Then 1939 snuck up on publishers.

Levitt 16

Levitt Mass Marketing Simon eBook 16

Harvard Business Review

JANUARY 3, 2013

Avis has taken an interesting (and bold) step by acquiring Zipcar, absorbing an innovative but struggling competitor at what is likely to be seen as a bargain price while acquiring a small but desirable customer base and gaining a foothold in the rapidly growing world of collaborative consumption.

Disaggregation 12

Disaggregation Hammer Mass Marketing Gordon 12

Harvard Business Review

JUNE 15, 2017

Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S. A future GM CEO will have to re-enter India both to leverage its huge consumption market and to tap into the country as a source for global innovation. 4 — Strategy Also Needs to Be Based on Volume and Scale.

CEO 15

CEO Long-term Short-term Mass Marketing 15

Harvard Business Review

DECEMBER 17, 2012

Recent corporate history is littered with successful established firms who failed to manage disruptive innovation even with full knowledge that it was coming. Unfortunately, however, customers for firms serving the mass market, by definition, have largely of middle-of-the-road needs. Kodak is a poster-child. It didn't work.

Christensen 9

Christensen Disruptive Innovation Mass Marketing Wireless 9

Harvard Business Review

NOVEMBER 4, 2011

It's not easy to deliver sophisticated robotics at a $40 price point , and by managing to do that, they have a toy with mass market sales. He figures Bossa Nova has bought itself some time with its engineering focus on driving costs down.

Mass Marketing 13

Mass Marketing CEO Technology Conference 13

Harvard Business Review

APRIL 23, 2013

Thus, mass-market drones clearly hold potential for what Paul Nunes and I call "big bang disruption." This is a kind of innovation that, thanks to fast-evolving technology, arrives in the marketplace simultaneously better, cheaper, and more capable of improving than the existing alternatives. Government Innovation Technology'

Mass Marketing 8

Mass Marketing Technology Long-term Innovation 8

Harvard Business Review

MAY 24, 2016

Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. But one innovation pitfall is particularly insidious because it doesn’t involve an outright failure; in fact, these product launches actually do well in the marketplace.

Products 11

Products Productivity Price Arkes 11

Harvard Business Review

JANUARY 3, 2013

The average consumer did not have access to the quality of equipment that professional athletes and healthcare providers had, until breakthrough innovation created higher quality yet affordable options. They also are finicky about marketing ("how you market it").sometimes Both UnderArmour and Roche are great examples of this.

Price 8

Price Mass Marketing B2B Quality 8

Harvard Business Review

JUNE 6, 2016

“But some of these photos were so far from that wavelength, it’s really helping us kind of realign with the mass market.” ” True customer insights – the kind that can drive breakthrough innovations — come from these kinds of surprising individual stories.

Products 8

Products Productivity Mass Marketing Franchising 8

Harvard Business Review

APRIL 15, 2014

This approach is easier for software companies, but manufacturing innovations like 3D printing have provided ways to launch physical products at limited scale. They have been able to release Google Glass to the public before it’s ready for mass market use. Innovation Product development Risk management Tech industry'

Brand 10

Brand Products Productivity Mass Marketing 10

Harvard Business Review

APRIL 25, 2013

In the early days of an innovation, it''s hard to tell whether we are looking at the future or just another blip on the screen. At this point, the innovation is not only beneath our interest. Do we think of Timex as a mass brand? To contend with disruptive change, we want to see innovations as early as we can.

Brand 8

Brand Disruptive Innovation Mass Marketing Innovation 8

Harvard Business Review

JULY 25, 2016

They then moved into the luxury market where they applied plenty of competitive pressure with the Model S. And recently they announced the final part of their plan: a mass-market vehicle costing around $30,000 that quickly racked up years worth of pre-orders. What will the integrated electric car and solar future look like?

Strategy 8

Strategy Automotive Mass Marketing Business Model 8