Harvard Business Review

SEPTEMBER 14, 2011

In prior blog posts, we have described how Western multinationals such as Xerox and GE are embracing polycentric innovation by sourcing more R&D capabilities from emerging markets such as India and China and integrating them into a synergistic global innovation network. Integrate with local innovation ecosystems.

Globalization 14

Globalization Innovation Decentralization Chemicals 14

Harvard Business Review

MARCH 12, 2012

We call this phenomenon reverse innovation — any innovation that is adopted first in the developing world, and then later in the developed world. Surprisingly, such innovations defy gravity and flow uphill from the poor to the rich. Reverse innovation will become more and more common. Phase 2: Glocalization.

Glocalization 16

Glocalization Mass Marketing P&L Globalization 16

Harvard Business Review

DECEMBER 3, 2010

It's rare that a technological innovation creates debate both in the Anthony household and among my colleagues, but Microsoft's Kinect had done just that. The core issue: did Microsoft over-stretch in its effort to transform the gaming market? But I'm worried that Kinect isn't quite ready to pass the Charlie test.

Mass Marketing 15

Mass Marketing Video Technology Long-term 15

Harvard Business Review

OCTOBER 19, 2016

For example, Gillette has successfully encouraged consumers to trade up again and again by continually introducing razors with the latest and greatest shaving technology. In some cases, there may not be an obvious price gap within a category, but particularly innovative brands have been able to create them.

Mass Marketing 8

Mass Marketing Marketing Price Brand 8

Harvard Business Review

MAY 31, 2011

Perhaps it is here, and not in Americans' two-car garages, where the large early market for advanced battery technology resides. based solar energy companies produce systems that compete on price, opening up huge new mass markets for renewable energy? These examples make clear that the U.S.

Incubator 16

Incubator Business Model Mass Marketing Globalization 16

Harvard Business Review

APRIL 25, 2012

The same holds true for consumer focus groups, innovation contests, and more recently the use of social media sites to solicit feedback from consumers. A large consumer electronics manufacturer we recently worked with had launched a new hybrid TV and internet technology focused on teens. That's often where the real innovation lies.

Power 15

Power Mass Marketing Focus Group Brand 15

Harvard Business Review

DECEMBER 2, 2010

Each post will examine the challenge from a different perspective, including design, technology, urban planning and more. Today, Seth Godin examines the challenge of marketing to the world's poor. As a result, it's extremely difficult to sell innovation to this consumer. Mass market acceptance is rare.

Marketing 16

Marketing Mass Marketing Early Adopters Venture Capitalist 16

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer.

Customer Intimacy 16

Customer Intimacy How To Mass Marketing System 16

Harvard Business Review

DECEMBER 30, 2016

Surely this cheap, customer-centric, and data-driven innovation would impress the client. To make customers measurably happier, optimization mattered less than innovation. Their optimization strengths had become innovation weakness. Platforms, not processes, make innovations faster and easier to implement.

Process 17

Process Competitive Advantage Outsourcing Supply Chain 17

Harvard Business Review

APRIL 29, 2016

” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. applications pushed technology to address B2B market requirements. This evolution to “Internet of Things (IoT) 2.0”

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

JANUARY 3, 2013

Avis has taken an interesting (and bold) step by acquiring Zipcar, absorbing an innovative but struggling competitor at what is likely to be seen as a bargain price while acquiring a small but desirable customer base and gaining a foothold in the rapidly growing world of collaborative consumption.

Disaggregation 12

Disaggregation Hammer Mass Marketing Gordon 12

Harvard Business Review

NOVEMBER 4, 2011

At RoboBusiness this week, a conference devoted to the business and technology of robots, the revelation for me was not just how far robotic capabilities have come but also the range of problems robots are already helping to solve. Take the robot developed by a team at Carnegie Mellon's Robotics Institute to assist in autism research.

Mass Marketing 13

Mass Marketing CEO Technology Conference 13

Harvard Business Review

JUNE 15, 2017

Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S. However, it has now decided to pull back its investment and run its Talegaon factory in western India, to make cars primarily for the Latin America market. GM will keep its technology center in Bangalore. 5 — It’s a Long Game.

CEO 15

CEO Long-term Short-term Mass Marketing 15

Harvard Business Review

FEBRUARY 14, 2012

Mass markets were a convenient fiction created by mass media. That was why Christensen's The Innovator's Dilemma became the bible of the boardroom. How many companies have figured out how to shift from supply chain management to integrating customer feedback directly into their product design, distribution, and delivery?

Banking 18

Banking Business Model Supply Chain Mass Marketing 18

Harvard Business Review

APRIL 23, 2013

Thus, mass-market drones clearly hold potential for what Paul Nunes and I call "big bang disruption." This is a kind of innovation that, thanks to fast-evolving technology, arrives in the marketplace simultaneously better, cheaper, and more capable of improving than the existing alternatives.

Mass Marketing 8

Mass Marketing Technology Long-term Innovation 8

Harvard Business Review

DECEMBER 17, 2012

Recent corporate history is littered with successful established firms who failed to manage disruptive innovation even with full knowledge that it was coming. They knew digital photography was the future and invested heavily in hybrid technology in the hope of managing the transition from physical photo printing. It didn't work.

Christensen 9

Christensen Disruptive Innovation Mass Marketing Wireless 9

Harvard Business Review

APRIL 25, 2013

In the early days of an innovation, it''s hard to tell whether we are looking at the future or just another blip on the screen. At this point, the innovation is not only beneath our interest. What large technological, social, cultural movements might be pushing it? Do we think of Timex as a mass brand? From Kickstarter.

Brand 8

Brand Disruptive Innovation Mass Marketing Innovation 8

Harvard Business Review

MARCH 30, 2016

The advantage of hybrids is that they are a half-step that can help their developers manage long and difficult transitions, such as the one between generations of technology or the transition between careers. The challenge of hybrids is that they are only temporary half-steps, and so in retrospect they can look clumsy.

Business Model 8

Business Model Software Mass Marketing Competitive Advantage 8

Harvard Business Review

FEBRUARY 27, 2013

It turns out that some of our best thinkers and innovators are introverted. Leading business and marketing practitioner Seth Godin imagines a world where the mass market dies, where mediocrity holds no economic value. Seth Godin: The tribes we lead. John Maeda: Designing for simplicity.

Godin 8

Godin Open-book Mass Marketing Creativity 8

Harvard Business Review

NOVEMBER 30, 2016

This practice leads highly cautious consumers to lump low-risk products in with mass-marketed products that actually merit such a warning and encourages many others to simply ignore warnings. A few innovations impose major risks, or even worse.

Chemicals 8

Chemicals Mass Marketing System Policies 8

Harvard Business Review

APRIL 13, 2015

When markets or technologies change, it often requires entire segments of the value network to be reimagined. Meanwhile, sensor technology is both proliferating and dropping in cost, allowing the types of data captured by businesses to become ever more contextually relevant. The supermarket is a great example.

Software 8

Software Trends Mass Marketing Marketing 8

Harvard Business Review

AUGUST 2, 2016

Last September some of the world’s foremost technology industry leaders met in Seattle with Xi Jinping, president of China. In a group photograph, 30 CEOs with a combined market capitalization of $2.5 trillion smiled for the camera alongside the Chinese leader. Central government regulations were almost inevitable.

Marketing 8

Marketing CEO Mass Marketing Price 8

Harvard Business Review

JUNE 7, 2013

While every other player in the electric car space was focused on innovating individual pieces — vehicles, batteries, charge spots — Better Place''s strategy was unique in innovating the larger puzzle to deliver an affordable drive-anywhere, anytime solution. Note to Tesla owners: you are not the mass market).

Mass Marketing 10

Mass Marketing Transportation Depreciation Short-term 10