Leading Blog

MAY 1, 2023

Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs by W. Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.

Blue Ocean Strategy 294

Blue Ocean Strategy Books Mauborgne Leadership 294

Leading Blog

APRIL 30, 2019

How to Create a Culture of Innovation from @Ex2Lead. Chan Kim + Renée Mauborgne offer alternative path to growth @BlueOceanStrtgy. VIDEO: Celebrating General Shoe Company , the Inaugural HBS Case via @HarvardHBS It’s like a great detective story: What’s gone wrong at General Shoe Company, and how would you fix it?

Mauborgne 245

Mauborgne Charisma Hedge Teamwork 245

Harvard Business Review

MARCH 23, 2012

A workshop attendee asked me this seemingly simple question: "So, what else should I read to learn more about innovation?". But in thinking it through, I did eventually end up with a highly personal list I call " The Masters of Innovation " (which appears in my latest book ). Chan Kim , and Renee Mauborgne.

Innovation 15

Innovation Ries Mauborgne Open-book 15

Harvard Business Review

MAY 21, 2012

Many successful innovations work because they create a new market. Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before.

Marketing 9

Marketing Blue Ocean Strategy Mauborgne Early Adopters 9

Harvard Business Review

JANUARY 29, 2013

What I am pretty sure about is that the how of Apple's fall (or continued rise) will hinge on strategy — because strategy has driven its success. That's what Michael Porter says , and tough-choice-making has clearly been a big part of Apple's success. How do I know that? Because strategy is all about making choices.

Strategy 9

Strategy Porter Christensen Mauborgne 9

Harvard Business Review

SEPTEMBER 20, 2017

Cash registers were plentiful and easy to find, and success was measured with metrics like sales per square foot and average size of transaction. A number of successful online retailers are becoming increasingly focused on the physical world, for a number of reasons. Traditionally, stores were optimized for driving transactions.

Retail 10

Retail Blue Ocean Strategy Mauborgne Comparison 10

Harvard Business Review

MAY 12, 2015

Focusing on a few key success factors, critical resources, and core competencies (maybe a reference to C. Rapidly responding to ever-evolving competitive and market changes (perhaps a reference to Rita McGrath and Ian McMillan’s 1995 article on innovation strategy “Discovery Driven Planning” ).

Strategy 8

Strategy Porter Blue Ocean Strategy Luehrman 8