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McClelland was a general without any sense of timing or engagement. George McClellan, commander of Union forces was an officer who prided himself on preparation and drill. Trouble was he was reluctant to put his well-drilled forces into action. He hung back when he should have attacked and he failed to pursue when he should have pursued.
Orientation toward innovation and creativity. It is one of three core motivational drivers identified by McClelland. Decision making style. Requirements for change and variety. Dominant motivation driver. Levels of strategic and visionary thinking. Relationship to norms/rules. And much more.
Competitors will be recast as allies, as rival companies will have to work together to achieve more complex technical innovations. The combination of digitization with globalization and consumer demands for personalized products will complicate the usual processes and relationships.
McClelland got the ball rolling in the 1970s. million in innovative revenue reductions specifically to the training. HBR Must Reads on Innovation. Innovation Book. Competencies testing and training has proved invaluable in business ever since Harvard psychologist David C. Further Reading. Harvard Business Review.
Before I go any further, today’s rant should not be construed as a call for elitism, but rather a call for authenticity, innovation and professionalism. As leadership advisors and coaches we counsel our clients on the need for change and innovation, but have we become the proverbial shoe maker without shoes?
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