Harvard Business Review

OCTOBER 1, 2013

These two changes alone allow a lone innovator in Austin to build a world class product in China and ship it to Berlin — and that’s a revolution for someone with a good idea. The coming world is a world of fragmented niches, many with immense profit potential, as we start to discover products that better meet the needs of this varied world.

Niche Marketing 16

Niche Marketing Parcell Business Model Education 16

Harvard Business Review

NOVEMBER 5, 2018

When innovations threaten to disrupt an industry by replacing an old business model with a new one, incumbents need to invest in that model in order to survive. But what if an innovation poses a threat, and you can’t yet tell whether it has genuinely transformative potential? Fuse/Getty Images. These are rarely studied questions.

Company 8

Company Disruptive Innovation Decentralization Software 8

Harvard Business Review

SEPTEMBER 15, 2014

(In business, this is what we call a market opportunity.) Perhaps because the male-dominated LEGO company doesn’t see girls as a massive market containing a multiplicity of profitable niches – they see ‘girls’ as a single niche market in and of themselves. Think outside last century’s box.

Management 14

Management Niche Marketing Retail Marketing 14

Harvard Business Review

MARCH 11, 2013

Apple is probably the most successful and innovative company on earth over the past decade, and it's extremely closed and secretive. That can be a powerful marketing technique if you have the market muscle to pull it off. Then to your credit, you bring up the paradox yourself. What's up with that?

Supply Chain 15

Supply Chain Open-book Software Niche Marketing 15

Strategy Driven

DECEMBER 2, 2011

The longer they network, the better they get at niche marketing. Breakfast clubs carved their own niche… a balance of business, community and social networking. I innovated programs which brought acclaim, prestige, fund-raising, community collaborations and more to that organization. Social Networkers.

Committee 51

Committee Learning-by-Doing Consultative Budgeting 51

Harvard Business Review

MAY 21, 2012

Facebook, I think, has been smarter about this than many others; they began with niche markets and gradually expanded outward. We're also seeing a bit of the "get big really fast" mentality that was so prevalent back in the day. The biggest sign-ups these days are from Baby Boomers!)

Media 16

Media Advertising Niche Marketing Business Model 16

Harvard Business Review

MARCH 11, 2013

Apple is probably the most successful and innovative company on earth over the past decade, and it's extremely closed and secretive. That can be a powerful marketing technique if you have the market muscle to pull it off. Then to your credit, you bring up the paradox yourself. What's up with that?

Supply Chain 8

Supply Chain Open-book Software Niche Marketing 8

Miles Anthony Smith

NOVEMBER 7, 2019

It helps you reach a specific (even niche) market through targeted content topics centered around the challenges of your audience(s). Siege Media stands out from the rest by innovating the way they create their content. Now more than ever, disruption and innovation are key to your success as a business.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MAY 1, 2015

As Levie put it, “in this industry, people already think they have innovated if they have painted a grey wall green.” As Levie put it: “I think that when you decide on a niche market, what you decide on what you want to be doing, do that extremely well and don’t do other things.

Industry 8

Industry Hotels Travel Airlines 8

Harvard Business Review

NOVEMBER 14, 2017

Before the rise of digital technologies, customer data was worthless to consumers.

Content 8

Content Niche Marketing Discount Travel 8