Strategy Driven

JULY 22, 2024

From bespoke designs to eco-friendly materials, tailored packaging is not only a marketing strategy but also a reflection of a company’s values and identity. This article explores how custom packaging solutions can be tailored for niche markets, providing businesses with a distinct edge.

Niche Marketing 101

Niche Marketing Marketing Brand Trends 101

N2Growth Blog

APRIL 20, 2010

Innovate: Your brand will have at best a limited shelf life if a culture of innovation doesn’t pervade your business. Don’t fall into the trap of resting on laurels and assuming that a great product or niche market will endure the test of time without constant attention to the shifting needs of a fluid marketplace.

Brand 271

Brand Blog How To Public Relations 271

LDRLB

MAY 26, 2014

The most recent being Big Bang Disruption: Strategy in the Age of Devastating Innovation. Paul Nunes and I have known each other for many years, and we’ve both been writing about the subject of disruptive innovation from different vantage points and different angles. DAVID: Yeah. You call it this big bang disruption.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

CO2

JANUARY 2, 2011

Technology and its role in travel 2.0 Technology and its role in travel 2.0 B usiness Model Generation caught my eye in a book store in December – It is rare I find myself in book stores anymore given how many books are sent to me as a blogger and my preference in reading on Kindle or IPad. Pink Demos Dr. John Sullivan FORA.tv

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

OCTOBER 1, 2013

A series of breakthrough technologies and new business models are destroying the old rule that bigger is better. These two changes alone allow a lone innovator in Austin to build a world class product in China and ship it to Berlin — and that’s a revolution for someone with a good idea. Innovation Technology'

Niche Marketing 16

Niche Marketing Parcell Business Model Education 16

Harvard Business Review

NOVEMBER 5, 2018

When innovations threaten to disrupt an industry by replacing an old business model with a new one, incumbents need to invest in that model in order to survive. But what if an innovation poses a threat, and you can’t yet tell whether it has genuinely transformative potential? Fuse/Getty Images. These are rarely studied questions.

Company 8

Company Disruptive Innovation Decentralization Software 8

Harvard Business Review

MAY 21, 2012

There is the same faith that, if we can just get a new technology adopted, the business model will follow. Facebook, I think, has been smarter about this than many others; they began with niche markets and gradually expanded outward. The biggest sign-ups these days are from Baby Boomers!)

Media 16

Media Advertising Niche Marketing Business Model 16