The Rise of Virtual Brick-and-Mortars
Harvard Business Review
MAY 22, 2013
Ever since Amazon''s Price App appeared on the retail scene some 18 months ago, pundits have prophesized the demise of big-box retailers. There''s no question that Amazon''s innovation went right for the jugular of any volume- and price-focused retailer selling commodity goods like consumer electronics and household wares.
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