The CEO as Chief Brand Custodian | In the CEO Afterlife
In the CEO Afterlife
OCTOBER 17, 2011
Wouldn’t you expect more innovation? More and more, the critical role of chief brand custodian is relegated to middle managers who either lack the experience, the clout or the motivation to drive innovation into the brands they manage. Gretzky, Gates, Zuckerberg: Can they see the Unseen? Some do it well. Search My Site.
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