Competitive Advantage from the Bottom of the Pyramid
LDRLB
SEPTEMBER 12, 2013
The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models. Prahalad , the brilliant management guru. Instead, Prahalad introduces a new framework, the 4 As ā Awareness, Access, Affordability and Availability.
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